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To: Road Walker who wrote (52321)8/24/2001 12:57:01 PM
From: niceguy767Read Replies (2) | Respond to of 275872
 
John:

"If your entire business depended on selling pop drinks, would you discontinue Coke and sell only RC Cola, on the assumption that you could "educate" your consumer that it was better?"

Only if I was convinced that Coke was floundering like a wounded animal and/or I was convinced that RC Cola's price/performance was clearly superior to Coke's and/or my margin potential was 4 times that of Coke, and/or I was convinced that RC Cola's recent market share gains could be reasonably extrapolated into the future...



To: Road Walker who wrote (52321)8/24/2001 12:57:13 PM
From: eCoRespond to of 275872
 
John: If your entire business depended on selling pop drinks, would you discontinue Coke and sell only RC Cola, on the assumption that you could "educate" your consumer that it was better?

This would be no problem. Just inform the customer Coke unacceptably changed its formula. (Do you recall Coke's "New Coke" fiasco?)

eCo


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