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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: Tony Viola who wrote (52786)	8/28/2001 4:05:39 PM
From: jjayxxxx	Read Replies (2) \| Respond to of 275872

my comments in italics WSJ: AMD To Launch Worldwide Athlon Mktg Campaign In 4Q By MOLLY WILLIAMS Of THE THE WALL STREET JOURNAL SAN JOSE -- Advanced Micro Devices Inc. (AMD) said it plans to launch an aggressive marketing campaign in the fourth quarter to highlight its Athlon chip's superior performance over Intel Corp.'s (INTC) Pentium 4 chip. [this isn't really news. rather it's one of the few times AMD is sticking to it's plan.] The chip maker will expand and add to its existing programs with a worldwide campaign. AMD said it is looking to distance itself from market leader Intel, whose chips boast higher speed but not always better performance. ["not always"* better performance? AMD's marketing department hard at work. <g> ]* "Megahertz used to be a good indicator of performance," said Aaron Feen, a marketing manager at AMD. "That's not true anymore." [PR ratings anyone?] get the whole story here: interactive.wsj.com^AMD

To: Tony Viola who wrote (52786)	8/28/2001 4:11:46 PM
From: tejek	Read Replies (1) \| Respond to of 275872

Ted, threaders, CNBC just had a little blurb about AMD planning to come out with an ad campaign in the fourth quarter saying Megahertz isn't everything; their processors do some things faster regardless, etc. Tony, yeah, CNBC called it a marketing war as an adjunct to the pricing war. It would appear that a marketing campaign based on the issue that megahertz isn't the important factor but rather how a chip/pc handles various applications is not going to be an easy sell no matter how true. But it would be foolish for AMD not to try. ted