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To: The Freep who wrote (125310)9/24/2001 8:27:39 PM
From: John Graybill  Read Replies (2) | Respond to of 436258
 
My calculations were a lot simpler (too simple?) than that: 365 days in a year, 5 days without income, therefore about 1 percent lost revenue, pro-rated down by half because AOL-TimeWarner-CNN is probably more AOL-TimeWarner than CNN, heck let's go nuts and double it for extra expenses for talking heads.

But I don't see an additional loss for "making good" on an ad scheduled for the period. Either it was paid for and runs later, in which case you just pretend it was paid for on the run date, or it was paid for, didn't run, and was refunded, which is the missed income I describe in my first paragraph.

ESPN might be a confirming example for me rather than for you though. They're owned by ABC/Disney, but ABC and ESPN aren't pleading losses yet.

CBS/Viacom is saying their ad revenue will be down 4% because of this. Dunno how much of the company income comes from CBS and how much comes from other sources.