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To: Road Walker who wrote (144346)	9/28/2001 1:00:48 PM
From: Elmer	Read Replies (2) \| Respond to of 186894

AMD has given the Palominos their 1500 plus etc. names, and not used the clock speeds of the processors, to move away from direct comparisons with Intel processor speeds. Or to be more precise, it's given them names to suggest faster clock speeds than they've got, based on their rule of thumb that AMD processors match or beat the performance of Intel processors which are 300MHz faster. A direct admission by AMD that even their newest processors, XP1800 is beaten by Intel's fastest P4. Furthermore that is based on AMD's own rating system. Clearly MegaHurts. EP

To: Road Walker who wrote (144346)	9/28/2001 1:01:25 PM
From: fingolfen	Respond to of 186894

To get this idea across, the Athlon XPs will be sold using the marketing jargon - quantispeed technology. System builders have been warned not to mention the actual clock speeds of the chips, but to talk of quantispeed processors, to suggest they're turbocharged. ® So what color IS the sky in the AMD marketing division's world??? No wonder Gateway dumped them...

To: Road Walker who wrote (144346)	9/28/2001 1:13:28 PM
From: Joey Smith	Read Replies (2) \| Respond to of 186894

re:System builders have been warned not to mention the actual clock speeds of the chips, but to talk of quantispeed processors, to suggest they're turbocharged. That's very funny...AMD warning OEMs what to do...Intel/OEMS/the market rags will have a field day with this...& customers in the end will feel jolted. AMD is about to lose any credibibilty that they had left. Joey

To: Road Walker who wrote (144346)	9/28/2001 1:17:09 PM
From: tcmay	Respond to of 186894

Intel announces marketing technology breakthrough "AMD Palominos to ship 9 October By Robert Blincoe "For example, AMD says an XP 1800 plus, which runs at 1.53GHz, would perform as well as a 1.83GHz Intel chip - hence, that's why it's called an 1800 plus. ... "To get this idea across, the Athlon XPs will be sold using the marketing jargon - quantispeed technology. System builders have been warned not to mention the actual clock speeds of the chips, but to talk of quantispeed processors, to suggest they're turbocharged." Just saw this go by on Yahoodi, the Israeli site: SANTA CLARA, CA (Routers News Service): Intel Corporation today responded to AMD's announcement that processors will be named by "potential" or "hypothesized" speeds instead of by actual clock speeds. The product formerly known as the 2GHz Pentium 4 will henceforth be known as the "Pentium 4 4000." System builders have been been advised to stress the "4 GHz" aspects of parts of the circuitry. "Two can play that game. Intel's move into Terahertz (TM) computing will completely blow away AMD's trivial Quantispeed (TM) marketing technology," according to Intel spokesbimbo Melanie Rightspeed.