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To: Mary Cluney who wrote (144639)10/3/2001 3:18:22 PM
From: greg s  Read Replies (1) | Respond to of 186894
 
Hi Mary, re: wrt marketing and understanding the customer, IMO is not a process and cannot be reduced to a process

As a retired Intel marketeer, there is a VERY defined process for acquiring the voice of the customer, just as there is a very defined process for taking those requirements and expressing them in a product that services those needs. Intel was not my first marketing position and I became amazed at the thoroughness of the process (wrt my previous marketing experiences). I won't go into details of the processes, as that is not appropriate for an open forum. But, rest assured that there are clearly defined and very effective processes in play here.

Kind regards,
greg