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To: fyodor_ who wrote (59250)	10/19/2001 12:35:00 PM
From: Tony Viola	Read Replies (1) \| Respond to of 275872

Fyo, >Same with Sun. Same with BMW. Same with Mercedes. Building brand name is extremely important and Jerry just doesn't get it. I've never worked in marketing, but I don't think it's an easy thing to do (building brand). OTOH, since you mentioned Mercedes, BMW immediately comes to mind as one that has built a great brand name, and, much more recently, Lexus. So how did Lexus do it? Quality, reliability, and tagging along with the excellent reputation Japanese cars in general established in the past few decades, plus excellent styling, good looking cars. What does Jerry do? I don't know. Maybe start off by trying to show some class himself? Tony