To: Tenchusatsu who wrote (62711 ) 11/7/2001 9:09:22 PM From: Dan3 Read Replies (1) | Respond to of 275872 Re: If I lose, I have to wear an AMD T-shirt to work for a day We wouldn't want to put you in that position, and I think you've misunderstood what AMD is doing. The hammers are just AMD's next mainstream chip - they suffer about a 5% die size penalty to support the 64 bit extensions (much less than the die size penalty Intel faces with the 32 bit P4, much less McKinley) and give up zero in terms of performance and compatibility with the installed base. The on die memory controller reduces latency, and that's going to be quite significant as chips move to and beyond 3GHZ. The on die memory controller also significantly reduces chipset cost and complexity and reduces power consumption by a few watts. There will be an installed base of tens of millions of 64 bit AMD processors within 2 years. How many will actually run any 64 bit code? I have no idea. But you keep viewing it in the context of AMD going after the markets Intel is going after with Itanium and expecting AMD to fail at such an endeavor - which is reasonable within the constraints you've put on the problem. But what AMD is doing is to put a 64 bit chip into everything they support with their next generation, standard IBM PC compatible, CPU. Mainstream desktops, entry level desktops, notebooks, workstations, SMP servers, everything. It will be inexpensive to support these moderate power, no north-bridge-necessary, 64 bit AMD chips, so they'll be able to put them into cheap PC's and still make plenty of money on them. Just like SUN has been shipping sub $1,000 desktop systems for some time now (we buy a lot of them) that use the same 64 bit instruction set and architecture that the big 64 bit multiprocessor servers use. If palomino hadn't come out when it did, and if Intel had been able to sell systems that performed nearly as well as AMD systems do during this year's peak selling season, AMD might without the resources needed to ramp its next generation CPU (which happens to be 64 bit). But palomino completely dominates P4 in terms of performance, AMD's core market knows and appreciates that fact, and AMD will be in fine shape to ramp Hammer next year. As long as AMD exists at all, there will be 10s of millions of 64 bit Hammers flowing into the market. Due to P4's awful performance (be honest with yourself - it's much larger, a newer core, uses more power, and can't begin to keep up with Athlon, even on obscure, tweaked code) AMD will be sailing through this period in which Intel has "the new core" without significant losses. And next year, it's AMD's turn to have the new core.