To: d:oug who wrote (13703 ) 11/11/2001 1:20:47 AM From: d:oug Read Replies (1) | Respond to of 14226 off topic - male brain hard-wired for hard-core xxx circuitry Note: This has nothing to do with the Richard of The Mazz's study and analysis of why ThorN "posts" with himself :o) By Jay Lindsay, Associated Press, 11/9/2001 05:10 BOSTON (AP) A new study on a man's reaction to seeing beautiful women indicates the pleasure experienced in the brain is similar to a hungry man's when he eats, or an addict's when he get his fix. It's proof that feminine beauty affects the brain past the parts that... [well, you know :o)] ''Beauty is working similar to a drug,'' said Dan Ariely of Massachusetts Institute of Technology's Sloan School of Management, a co-author of the study, published Wednesday in the journal Neuron. The study by researchers at Harvard Medical School and Massachusetts General Hospital measured the brain responses of a group of... to pictures of... The pictures of beautiful women activated the same ''reward circuits'' in the brain as food, pleasant tastes and cocaine. It counters arguments that beauty is nothing more than..... ''This is hard-core circuitry,'' Breiter said, comparing its basic job to the same function found in lizards. ''This is not a conditioned response.'' ... [attractive] women were viewed an average of 8.7 seconds, while average women were viewed for 5.2 seconds. The men worked frantically to keep the beautiful women on the screen, each pressing the keyboard an average of more than 6,700 times in the 40 minute session. ''These guys look like rodents bar-pressing for cocaine,'' Breiter said. Neuroimaging of the brain during the activity showed the activation in the ''reward circuitry'' of the brain. ... was struck that a man's private judgment about beauty could be seen in brain activity. "... sneak up on you and stuff you in an MRI,'' he added. ''But the issue of the privacy of your thoughts is one to ponder.'' © Copyright 2001 Boston Globe Electronic Publishing Inc.