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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?


To: andreas_wonisch who wrote (66621)12/30/2001 11:05:22 AM
From: combjellyRead Replies (2) | Respond to of 275872
 
"I am still waiting for the huge customer backlash for this deceitful marketing campaign that was poised to fail... ;-)"

I think it is still too early to pronounce the campaign a success, at least in the US. The shortage of P4s has helped AMD, and what I am guessing is OEM resistance to AMD's new pricing has kept the Quantispeed rating out of the American public eye.



To: andreas_wonisch who wrote (66621)12/30/2001 12:47:01 PM
From: niceguy767Read Replies (1) | Respond to of 275872
 
andreas:

kapkan4u brought the piece of factual information to the thread a while back that the "unthinkable had already occurred" inasmuch as the Athy XP 1.6 GHz(i.e 1900+) was listed on price watch at $236 vs. the 1.6 GHz p4 listing at $161...I was astonished then, when I read kap's point that AMD now commands premium pricing at 1.6 GHz, and I remain astonished now reading it at Van's Hardware...Indeed, "the unthinkable has occurred"...(Perhaps that explains the recent heightened Intellabee swarming effort perhaps designed to mask AMD's major pricing inroads particularly in the face of the exorbitant expected launching price of the 2.2 GHz Northwood (i.e. a p4 is still a p4 and a "dud" is still a "dud"))

Equally astonishing, and perhaps more of a lead indicator, is the contention put forward in the Van's article that:

"Also, AMD's latest Athlon, the MP 1900+, is now selling on Price Watch even beyond AMD's 1k lot price (i.e. $236) which has never been the norm."

The rest of the article is full of forward looking goodies as well:

"Many have said that AMD were too reserved with their naming scheme and could have increased the model number rating by 100 with little complaint. I believe AMD held back for three reasons. First, to create more impact at product launch, second, to generate ongoing product demand, and third, to remain competitive with Intel's Northwood when launched.

There's no doubt that Athlon XP made a huge impact when it debuted and its success continues unabated. The XP launch has generated tremendous demand; demand which has resulted in AMD running out of two speed grades. These achievements could produce yet another record breaking quarter as AMD works to exceed 8 million processors sold. If this was all part of AMD's intended master plan, they turned the tables on Intel and beat them at their own marketing game [ed: the XP's unrivaled performance levels also help].

Everything looks rosy for AMD. Will this change when Northwood is launched? I think not. Sure, the extra 256KB of level 2 cache will help but it won't be enough to get Intel's bacon out of the fire. AMD already has two speed grades that outperform Intel's finest. Q1 should see the launch of XP's at 2000+ and 2200+ levels, which should leave Intel's latest and greatest eating dust [ed: and it remains to be seen if Intel can overcome severe production problems and ramp up the 0.13 micron lines upon which the Pentium 4 Northwood depends]. With an expected launch price of $562 for the 2.2GHz Northwood, I can't see too many people of intellect queuing up to buy. Who is really that daft to stump up that sort of money? I hope it's not you."



To: andreas_wonisch who wrote (66621)12/30/2001 1:01:03 PM
From: niceguy767Respond to of 275872
 
andreas:

I noted withh not a small degree of interest the two editors notes in the Van's Hardware article:

1. "[ed: the XP's unrivaled performance levels also help]."

2. "[ed: and it remains to be seen if Intel can overcome severe production problems and ramp up the 0.13 micron lines upon which the Pentium 4 Northwood depends]."

Niceguy767 note: Looks like the Intellabee swarmers have an uphill battle in front of them in their attempts at muzzling pro-AMD sentiment!!! "the XP's unrivalled performance levels" are fast becoming common knowledge...Can't be long now before the XP kicks down those phoney barriers to entry into the North American marketplace...



To: andreas_wonisch who wrote (66621)12/30/2001 4:08:58 PM
From: reynosoRead Replies (1) | Respond to of 275872
 
Andreas - <<<<The Success of AMD's New Nomenclature>>>>
I think there have been some severe negative ramifications of this nomenclature system. PCs with AMD CPUs disappeared from most retail outlets in the USA almost simultaneously with the introduction of the new rating system.

We're just lucky that the foreign markets are taking up the slack.
Reynoso