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To: StanX Long who wrote (58333)	1/2/2002 9:13:23 PM
From: StanX Long	Read Replies (1) \| Respond to of 70976

January 3, 2002 Asia Main Heard in Asia Korea's Home-Shopping Stocks Thrive Amid Consumer Shift By JASON BOOTH Staff Reporter of THE WALL STREET JOURNAL interactive.wsj.com Who's afraid of Hyundai? Apparently not investors in South Korean home-shopping stocks. Home shopping via television was one of the undisputed success stories of the South Korean economy in 2001. Its two listed players, LG Home Shopping and CJ39 Shopping, have seen their sales soar, as consumers increasingly avoid maddening traffic and crowded department stores in favor of shopping from the comfort of their living rooms. Yet for months, the stocks of LG and CJ39 underperformed the rest of the market, in fear of the arrival of the giant Hyundai group in their market. Hyundai Home Shopping finally commenced business on Nov. 19. But rather than flounder, its rivals have surged more than 50% since its arrival. Why the turn in sentiment? In short, the enemy showed itself, and isn't as fearsome as thought. In the longer term, the stocks should continue to profit from South Korea's shift toward a more consumer-based economy, analysts believe.