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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Artslaw who wrote (31759)	1/10/2002 7:29:41 PM
From: NAG1	Respond to of 213177

Steven, People may know that macs exist but they don't have an accurate picture of what they presently are about, what they can do and how much they cost. I can't tell you the number of people that I run into that think 1)apple is going out of business 2)there is no software available for the mac 3)the machines are for kids 4)think they are too expensive for what they do. The apple stores are there to combat against some of the inaccurate impressions that people have about apple products. Jobs did say that 40% of those buying computers at the apple store have not owned a mac previously telling me that if you can lead the customer to the store, you can get them to buy. I would say to give the apple stores a little bit of time and see what they can do to help apple regain market share. They have 27 stores right now and they had 800,000 visits in december. As to software costing more for the mac, that is true for some things but for the person who is doing most of the normal things like word processing, email and web surfing, what is not included on an apple consumer machine? The iMac and iBook have everything you need to do these things. So if you buy an imac as a consumer, you can do most of the things you want without ever buying any more software. the only software I added to my rev a iMac is new copy of appleworks 6 and maclinks plus. The software issue becomes even more muddled by the new suite of digital software products that apple has, most of which are free to mac users and if equivalents existed in the windows world, would cost a fair amount to get them placed on a windows machine. Now that apple has completed its digital suite for mac, I think what apple should do now is integrate all of these products as well as quicktime and appleworks into a digital suite that works seamlessly. That would make the product even more compelling than the individual apps alone. These products(the hardware and software)are what is going to drive people to look at apple products in either an apple store or another retailer. Once they look at the products and see that they do what they are supposed to do and compare them to their previous windows experience, the initial apple store experience is saying they are buying. as a shareholder, this is more important than cool machines. Neal

To: Artslaw who wrote (31759)	1/10/2002 7:41:13 PM
From: Doren	Read Replies (1) \| Respond to of 213177

Neal has a point about some completely uneducated people. Although I don't run into many that may be because of the demographics of the socio-economic group I know more than the education level of the people I know. I think PC users tend to be more conservative and more succeptable to propaganda. The only thing I see that can turn things around would be a processor break through and or OSX. That is if Microsoft really stumbles with XP which it might, and Apple gets it right with OSX.

To: Artslaw who wrote (31759)	1/10/2002 9:29:58 PM
From: Jeff Hayden	Read Replies (1) \| Respond to of 213177

Steven, I agree with many of your assertions. I don't on software pricing though. I checked out software I use and found the prices are the same for Adobe, Deneba (Canvas and DenebaCAD), Strata (Strata 3D), and Intuit (Quicken - of course there are more windows products). I'm sure there are more. In the spirit of your message, however, I'd like to mention that if Apple could get OS X implanted into business as an enterprise solution, then we might see Macs win back significant numbers of Windows users.