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To: Don Lloyd who wrote (14000)	1/26/2002 12:48:57 PM
From: Ilaine	Read Replies (1) \| Respond to of 74559

>>Why don't newspapers come rolled up in a can and why don't soft drinks sit in an open rectangular tray in a refrigerated box?<< There have been open refrigerated box dispensers for soft drinks - you held the top of the bottle and slid it to a sort of gate that would unlock when you put the money in. Very simple, probably much cheaper than what they have now. But I guess it was hard to keep dirt out, and the vertical dispensers can hold more. My own newspapers come rolled up in a plastic bag, dispensed from a van being driven slowly through the neighborhood by a couple of men, just before dawn. Splat! If it was in a can, it would bounce. As someone once said, form follows function. Ok, now I've answered your question, so will you answer mine?

To: Don Lloyd who wrote (14000)	1/26/2002 1:26:13 PM
From: Wildstar	Read Replies (2) \| Respond to of 74559

>>>Why don't newspapers come rolled up in a can and why don't soft drinks sit in an open rectangular tray in a refrigerated box?<<< The subjective marginal utility of taking additional newspaper is almost zero, unlike taking an additional can of coke. Once a newspaper has been read once, nothing is gained from reading another copy of the newspaper. However, if cokes sat in an open rectangular tray, people would take additional cokes and hoard them for use later.