Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Politics : The Donkey's Inn -- Ignore unavailable to you. Want to Upgrade?

To: TigerPaw who wrote (2488)	2/3/2002 7:31:15 PM
From: Mephisto	Read Replies (3) \| Respond to of 15516

WHITE HOUSE BUYS ANTI-TERROR SUPER BOWL SPOTS Biggest Government Ad Buy Ever for a Single Event January 30, 2002 QwikFIND ID: AAN12D By Ira Teinowitz WASHINGTON (AdAge.com) -- The White House anti-drug advertising program will break two anti-terror ads on the Super Bowl in the biggest single-event government advertising buy in U.S. history. Media buying sources say the White House Office of National Drug Control Policy will likely pay over $1.6 million per spot. The drug office will get free matching spots from Fox Broadcasting Co. in other high-profile events. Outside normal channels The drug office will use the Super Bowl positioning to break a new campaign, developed by WPP Group's Ogilvy & Mather, New York. It is the first major effort created since the start of the drug office advertising program in 1997 that goes outside the normal channels of the Partnership for a Drug Free America. Two 30-second spots produced by award-winning iconoclastic British director Tony Kaye suggest illegal drug sale profits may help fuel terrorism. Neither the drug office nor Ogilvy would discuss the ads, and the drug office also declined to say why it didn't develop the creative with the Partnership. The drug office also declined to comment on why a British director is producing such a prominent campaign from the American government. Mr. Kaye is director of commercials and U.S. feature films such as New Line Studio's American History X. He has occasionally dressed as Osama bin Laden in appearances in New York comedy clubs. Attempts to reach Mr. Kaye's agent were unsuccessful. By law, media companies that want some of the ad buys must provide a free ad or something of equal value for every paid ad. Lately the drug office has shrunk the alternatives to providing a free ad. Unsold Super Bowl slots Fox has been having trouble selling Super Bowl spots this year as the economy and the availability of other marquee events like the upcoming Winter Olympics vie for attention. Fox has two to three spots left to sell as of today and hopes to have the rest sold in the next two days, according to sources at Fox. Normally the Partnership develops themes for the drug office ads and then selects ad agencies to produce the ads. Up to now Ogilvy managed the account and bought media time with media shop MindShare and produced some minor ad creative for niches or publications in which Partnership creative didn't fit. Ogilvy's only big creative work on the account had been done as part of an effort for the Partnership. The drug office ads will be only the second time in recent years that the government has run national advertising on the Super Bowl, although the agency had bought local spots during the game. In 2000 WPP sibling Y&R Advertising, New York, spent slightly less than $1.5 million for a single ad for the Census Bureau on the Super Bowl. That year Super Bowl ads were selling for between $2.3 million and $3 million. This year they have been selling for far less. Ogilvy's last hurrah For Ogilvy, the creative on the Super Bowl could be a last hurrah on the campaign. Accounting and billing issues that have resulted in an ongoing criminal investigation of the agency has prompted the drug office to put its account into review. The selection of a winner is expected in March. Ogilvy remains among the competitors for the account. Wayne Friedman and Richard Linnett contributed to this report. Breaking News ORBITZ SEVERS TIES WITH TBWA/CHIAT/DAY, NY Some Business Moves to Fusion Idea Lab ISUZU SHIFTS MEDIA DUTIES TO GM SHOPS GM Planworks, GM MediaWorks Picks Up Accounts WESTERN UNION STARTS MULTICULTURAL REVIEW Global Advertising Account not Affected TYSON FOODS SHIFTS BRAND WORK TO DDB $15 Million Account Was at FCB DISTRIBUTOR SEEKS AGENCY FOR GROLSCH $6 Million Account May Go to Small- to Mid-size shop CISCO PUTS GLOBAL ACCOUNT IN REVIEW 10-Year Incumbent Hill Holliday Says No