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To: carranza2 who wrote (18119)	2/4/2002 3:36:13 PM
From: Eric L	Read Replies (1) \| Respond to of 34857

re: Another US TDMA to GSM GPRS Technology Flip (Dobson) >> Another USA Network Migrates to GSM Cellular News 31st Janauary 2002 Dobson Communications has announced it will overlay GSM and GPRS in its owned and managed networks. Coinciding with this announcement, Dobson and Cingular Wireless agreed to a new 10-year roaming relationship. Cingular currently is the second largest roaming partner in Dobson's 100% TDMA digital network. "Three of the six largest U.S. wireless providers have committed to GSM and GPRS as their technology platform in the United States," he said. "With the completion of our overlay, Dobson will be able to provide GSM coverage to a population of more than 10 million that currently are not covered by GSM service. Finally, this sets the stage for a natural evolution to EDGE and ultimately to 3G services, in line with the strategies of our key roaming partners." Dobson Communications owns or manages wireless operations in 19 states. Dobson and American Cellular, which is half-owned by Dobson, have announced plans to sell five properties to Verizon Wireless, after which Dobson will offer wireless service in 17 states. << - Eric -

To: carranza2 who wrote (18119)	2/4/2002 7:58:29 PM
From: Eric L	Read Replies (2) \| Respond to of 34857

c2, << Wait 'til DO arrives >> I'm still waiting for 1xRTT to arrive. << The Bay Area guy was using his phone as a modem >> The Bay Area guy was using his modem as a modem. He wasn't using the not very impressive phone that can be used as a 1xRTT modem, but can't be used as a 1xRTT data phone. I'm still waiting for 1xRTT to arrive. - Eric -

To: carranza2 who wrote (18119)	2/6/2002 1:42:51 PM
From: Eric L	Read Replies (2) \| Respond to of 34857

re: AWS 'mLife' << By the way, did you see the mLife AWS series of ads shown at the Super Bowl last night? Those people are not only technologically unsound, they are marketing morons. What a waste of money. >> "mLife joined the New England Patriots in the winner's circle." "mLife really came out of nowhere," said Charles Buchwalter, vice president of media research at Jupiter Media Metrix, adding that the surge in Web traffic "bordered on breathtaking." >> AT&T Ads Outrun Dot-Com Competition in Super Bowl By Elaine X. Grant www.EcommerceTimes.com, February 6, 2002 Like the St. Louis Rams, HotJobs, Monster.com and ETrade were edged out in Super Bowl XXXVI as AT&T Wireless' mLife joined the New England Patriots in the winner's circle. According to a survey by Jupiter Media Metrix, AT&T cashed in on its Super Bowl ad campaign to promote its new mLife wireless brand, registering 681,000 unique visitors on game day, up from 34,000 the day before. Get an mLife* "mLife really came out of nowhere," said Charles Buchwalter, vice president of media research at Jupiter Media Metrix, adding that the surge in Web traffic "bordered on breathtaking." Buchwalter added that most of this year's Super Bowl ads were for familiar e-commerce brands that are likely to enjoy longer-term results, but the novelty of the mLife ad campaign led to immediate online response. Of those who visited the mLife site on Super Bowl Sunday, 23 percent viewed the registration page and 5 percent actually completed the registration process. "A 5 percent response rate is a reasonably healthy number for a brand-new brand," Buchwalter said. Pepsi, which ran ads featuring Britney Spears, also saw visits to its site increase during the game. Also-Ran Ads According to the Jupiter report, traffic to other advertisers -- including HotJobs, Monster, Schwab and ETrade -- remained steady or decreased slightly, which Buchwalter said was "no particular surprise." Monster's visitor numbers dropped from 652,000 on Saturday to 473,000 on Sunday, and the number of HotJobs visitors fell from 360,000 on Saturday to 299,000 on Sunday. Unlike the mLife ads, those developed by Monster and HotJobs were not necessarily meant to drive immediate visits to their Web sites. "Monster and HotJobs are destinations that people are utilizing anyway," Jupiter analyst Patrick Keane said. Super Bowl traffic to HotJobs was down from the previous week but up significantly from two weeks before the game, largely due to the online ad campaign the company has been running for the last six to seven weeks, Keene said. Monday, Monday* Mark Karasu, director of advertising and marketing at HotJobs, pointed out that because of the nature of career sites, they may have seen increased traffic on the Monday after the Super Bowl rather than on game day itself. In fact, Monster claimed that in the 24-hour period after the Big Game, it recorded more than 28 million page views, up 167 percent from Super Bowl Sunday and up 57 percent from the same period last year. The number of job seekers increased 93 percent the day after the game, according to the company, while resume submissions increased 84 percent. The only site to show a decline in Web traffic from last year's Super Bowl Sunday was ETrade, which this year used its Super Bowl spots to launch its new brand identity -- ETrade Financial. According to Jupiter's measurements, traffic to the E*Trade site fell to 120,000 unique visitors on Sunday from 174,000 the day before the game. << - Eric -