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To: slacker711 who wrote (113675)2/19/2002 4:34:07 PM
From: Wyätt Gwyön  Read Replies (5) | Respond to of 152472
 
nobody was forecasting the huge spike in churn at Sprint. but what can you expect when you go after low-end customers in a big way. they can have all the capacity in the world, just like G*, but if the customers go to AWE for quality it will not help them.

i don't see how catering to the low end of the customer segment is consistent with being a high-end data operator.
imho there is no sign of that strategy working when you look at the mobile data revenue as a proportion of network revenues or churn trend q-o-q. european operators get 12% of network revenues from mobile data. meanwhile Sprint is trailing even AWE with its ARPU!

i used to be a Sprint customer myself but i literally could not get a signal at my own house (only occasionally by standing on the roof). meanwhile i have fine reception with AWE, and i have had a much easier time getting their customer service on the phone. i remember when i called to drop my Sprint service, the first time i was on hold for an hour! i ended up hanging up. talk about customer retention! i called back a week later and was lucky enough to get the phone answered in 45 minutes. just long enough to say "i quit!". i don't see how firing 3000 or however many workers and closing call centers will improve their call response time.