To: slacker711 who wrote (18479 ) 2/25/2002 11:25:47 AM From: Eric L Read Replies (1) | Respond to of 34857 re: BREW in Korea I understand that someone posted here today that BREW which KTF launched in November is adding $2 or $3 per month revenue from BREW. The individual is either joking, deluded, or confusing US dollars with Won. Meantime the article below is two months old, but I'm not sure that I've seen it posted before and I've added a 3 month old article below it about The GVM OS being used by SKT in Korea. re: BREW at KTF Java under GVM at SKT, and Java at LG. << I was hoping for a detailed breakdown from BREW...but they didn't provide much beyond ARPU's and total number of subscribers. >> Well, KTF at least included a page on "Multi-pack" which includes BREW. No question but that color displays have been a factor, but they would be less so if there was not some color content. As for Java at SKT or LG it is also hard to tell whether it is contributing. So far as I can tell there are currently only 3 Java phones in Korea (ScH-X130 from Samsung and p510 & p520 from LG). This 2 month old article below is kind of interesting. I don't think I posted it earlier. There are some early comments about reaction to BREW application pricing. >> Korea, China to Push for Wireless Net Platform Korea Herald Yang Sung-jin 2001.12.17 South Korea and China may jointly push for developing a wireless Internet platform in the first half of next year, the Ministry of Information and Communication said yesterday. Information and Communication Vice Minister Kim Dong-sun, who is now visiting China, met with Wang Jianzhou, director of China Unicom, to further cooperation in the telecom sector between the two neighboring countries. Kim and Wang agreed in principle on a joint project to set up a standard wireless Internet for mobile services in both countries. The move is expected to spark keen interest in Korea's mobile platform solutions developers and wireless content providers. Although Korea boasts 29 million mobile users as of the end of November this year, the wireless Internet market is yet to take off. Major carriers are pouring investment into their own wireless platforms and yet the reaction so far, even in terms of revenue generation, stops short of high expectations. KTF, the country's second largest mobile carrier, has adopted BREW, a wireless Internet platform developed by Qualcomm Inc. of the U.S., in early November to kick-start its wireless Internet service, named "Multipack." But the scope of downloadable games and other multimedia software is limited and consumers are fretting about the high prices. For the most part, KTF offers a simple arcade mobile game that can be downloaded into users' handset for 2,000 won, which is seen too expensive for users, particularly students who have tight budget for their mobile services. SK Telecom and LG Telecom provide similar wireless Internet services, but the core money-making services are not e-mail and downloadable games, but ring tones and screen images. The sluggish progress of the wireless Internet is galling for carriers, which have already upgraded their network from 2G to 2.5G, or cdma2000 1x. The new network systems could deliver data at a speed of 144Kbps, which is more than enough to handle the traffic of ring tone and image downloads. Analysts said Korean mobile carriers and wireless content makers pin high hopes on the Chinese market as a lucrative market for expansion, particularly at a time when the wireless market is beginning to sprint forward along with the upgrade of handsets and other solutions. In the year to July, China's mobile users grew 42 percent to more than 120 million, stealing the top slot which belonged to the U.S. Vice Minister Kim also revealed to his Chinese counterpart that Korea will complete developing its own standard wireless Internet platform, whose source codes will be provided to China for free. Kim's remark is interpreted as a sign that the Korean government may ignore the U.S-based Qualcomm in its pursuit of the world's largest mobile market in connection wit the fast-evolving wireless Internet platform. When KTF decided to adopt Qualcomm's BREW platform, a host of critics raised the issue about Qualcomm's confusing pricing policy. Korea adopted and fine-tuned Qualcomm's CDMA (code division multiple access) technology while other countries, especially in Europe, went for GSM (global system for mobile communications) standard. As the country's mobile service grew at an explosive rate, Qualcomm raked in enormous profits thanks to what Korean critics called "unfair" royalty contracts. Although Qualcomm insists its royalty agreement with Korea is the best possible, local analysts and industry insiders are still grumbling about the possibility that Qualcomm might trample its earlier promise and offer better terms to Chinese carriers. If Korea opts for its own wireless platform and delivers its core technology to China for free, it may be Qualcomm that will be sidelined. In addition, it may have to cut prices further it wants to export its BREW technology to China in the future, as Korea is willing to provide free platform solutions. The prospect for strong ties between Korea and China in the mobile sector is good news for wireless solutions developers here, but it remains to be seen whether carriers might make good on their promise about the platform development. SK Telecom, KTF and LG Telecom have agreed to work out a common wireless Internet platform but they are currently going in their own directions, raising the uncertainty. SK Telecom is using a home-grown technology called GVM, while KTF's platform is based on BREW for the time being. LG Telecom is relying on Sun Microsystem's Java platform. The diversified platforms are now putting pressure on content developers, handset makers and solution developers as they have to customize their products to different platforms. The ministry, meantime, is set to introduce a string of standard features for the wireless Internet that could meet the global standard while compatible with existing platforms. << - Eric -