clearstation.etrade.com
ORLANDO, Fla., Feb 24, 2002 (BUSINESS WIRE) -- LightSurf Technologies, Inc., the leading provider of technology, solutions and applications for Instant Imaging and mobile multimedia, announced today they have joined the I3A and OSTA sponsored initiative to develop and promote MultiPhoto/Video (MPV), a new open specification that will provide consumers with improved ease-of-use and advanced interaction of digital media collections with a variety of applications across a broad range of storage media types. The Optical Storage Technology Association (www.osta.org) and the International Imaging Industry Association (www.i3a.org) have collaborated to create MPV, enabling computer software and consumer electronics devices to more easily process and playback collections of digital photos and videos captured with digital cameras.
As an active member in I3A, LightSurf has greatly contributed technical and marketing knowledge to further speed the development of worldwide imaging standards. LightSurf's involvement in and support of MPV will ensure interoperability and seamless exchange of instant photo messages and associated metadata between all standard media platforms and applications.
Today, consumers generally transfer digital images to hard disks, record them onto CDs or DVDs, store them on some other media, or transfer them via memory card. While there are many software applications that can be used to organize and display digital photos in album form, there is currently no fast or easy way to organize, store and playback the content exactly as captured without additional steps. In addition, there is no standard representation of photo or video collections when stored as data files on CD or DVD, which today are among the best media for long-term storage of consumer digital content.
The MPV initiative will solve these problems for the consumer electronics industry by providing a set of data formats and practices to represent albums and collections of digital photo/video content captured using consumer digital cameras and other sources of digital images. MPV will essentially define the table of contents of a collection and provide extensible means to store and access metadata about the content. The use of identifiers with existing photo, video, and audio file formats will enable collections to withstand reorganizing, renaming and even editing of the content.
"The development and adoption of new imaging industry standards is extremely important to us as LightSurf's globally deployed Instant Imaging solutions are built entirely on open standards. This is key to ensure seamless operation and integration," said Philippe Kahn, CEO LightSurf. "The MPV standard will greatly simplify interoperability among all digital imaging products and will be a very useful and important element in the future of mobile multimedia applications like instant photo messaging."
"LightSurf brings invaluable expertise to the MPV initiative group and we are very pleased that they are helping to drive this key new I3A project," said Lisa Walker, Co-Executive Director and Chief Marketing Officer, I3A. "LightSurf is a leading player in the global marketplace. Their support illustrates the universal demand that the MPV standard will deliver on and this is tremendous news for both business and consumers."
LightSurf is the leading provider of technology, solutions and applications for Instant Imaging and mobile multimedia. LightSurf solutions bring the power and immediacy of visual communications to businesses and individuals alike. LightSurf Instant Imaging solutions include instant photo-messaging services, security, health care and media distribution applications, as well as applications for entertainment and branded content distribution. LightSurf's unique patent pending Visual Intelligence Platform supports MMS, WAP, I-mode, and other leading communications standards. LightSurf's Instant Imaging solutions are currently deployed worldwide. LightSurf partners include Eastman Kodak (EK, Trade), Yahoo! JAPAN (4689), Qualcomm (QCOM, Trade), Motorola (MOT, Trade) and others. Headquartered in Santa Cruz, Calif., LightSurf is privately held. The company was founded in 1998 by leading industry visionary Philippe Kahn. For additional information regarding LightSurf, please visit our Web site at www.lightsurf.com.
I3A is the leading global imaging industry association, driving growth of, and setting standards for the photographic and information imaging markets. As the industry focal point, I3A offers a framework and environment where members can quickly find resources to solve critical issues and develop market solutions. Members of I3A work together to find common ground for advancing the industry and to enable better products and services for their customers. I3A is the product of the merger of the Digital Imaging Group (DIG) and the Photographic and Imaging Manufacturers Association (PIMA). Information about I3A can be found on the World Wide Web at www.i3a.org.
The Optical Storage Technology Association (OSTA) was incorporated as an international trade association in 1992 to promote the use of recordable optical technologies and products. The organization's membership includes optical product manufacturers and resellers from three continents, representing more than 85 percent of worldwide writable optical product shipments. They work to shape the future of the industry through regular meetings of CD/DVD, file interchange, market development, high performance optical, including MO, and planning committees. Interested companies worldwide are invited to join the organization and participate in its programs by contacting an OSTA representative at +1 805/963-3853, by fax +1 805/962-1541 or by addressing its Web site at www.osta.org.
CONTACT: LightSurf Technologies, Inc.
Kate Dueck, 831/588-8973
kate.dueck@lightsurf.com
or
Edelman PR
Jennifer Kissell, 415/407-9509
Jennifer.Kissell@edelman.com
URL: businesswire.com
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page. |
