To: S100 who wrote (114699 ) 2/28/2002 12:55:49 AM From: S100 Read Replies (1) | Respond to of 152472 The telecom-friendly environment spills in many other ways too. For example, after six years in business with small long-distance firms, Derek Geetsen formed his own company, Genesis Corp., in June of 1995. "We started exclusively as a long-distance service provider, competing in the long-distance market. Then in June of 1996 we entered in the local market and began competing with Pacific Bell." Offering service in California, Arizona, Colorado and Oregon, Genesis is a $20-million company with about 55,000 customers. And although Geetsen's business shares little in common with the manufacturing and research and development bent of most of San Diego's telecom, his entrepreneurial abilities are right along the same line. In a similar service-providing vein is Rhythms NetConnections, one of San Diego's newest telecoms. The company is offering businesses high-speed data connections over existing copper lines. The pitch to businesses is that they only have to buy the "bandwidth" they need. Again, the technology is digital, and the speed in which the company was up and going, blazing. Eric Geis, the company's vice president, put the business plan together in April 1997. Venture capital funding came through in July and by December the first customer, an Internet Service Provider, had signed on. In less than a year, the company has grown to 52 employees. Geis says San Diego had all the ingredients necessary to launch the company, both from an employee and customer standpoint. "People in San Diego are very tuned to computers and Internet usage, and are receptive to new technologies," he says. "We are drawing employees to work here who love this new advancement in the technology. If you talk about who our prime customers are, they are here. So for us, being in San Diego is a no brainer. We have officially been offering service since March 1 and in April moved to the Bay area. We'll move down into the Los Angeles and Orange County areas by mid-summer. We will have the major California metro areas covered in the next six months." Finally, no matter when it's told, the story must go full circle, from today's newcomers like Rhythms back to Qualcomm's storied past. Regardless of the ups and downs of markets and economies, San Diego is the birthplace and home of CDMA. It's where thousands of engineers and others who know the technology's architecture have been duly seduced by the region's lifestyle and are likely to remain. "We have a very key core technology that we own, CDMA," says Ahern. He has a unique perspective on San Diego's flirtation with technology industries, having tracked first our romance with biotech -- its drugs may save the world but will never bring San Diego 200,000 jobs -- and then, software -- Seattle and the Internet crushed the region's CD-ROM-based multimedia dreams. "Had Qualcomm been the purveyor of satellite based downlink communications systems for trucks, and only that, it never would have happened. Telecom would have passed us by. Qualcomm would have been a nice company that produced nifty systems for truck drivers. But their business model, and their technical structure, permitted them to capitalize their initial development work on truck communications into what has become CDMA. From that we saw a clustering of telecommunications operations around the core technology. It isn't necessarily that they are all there to develop offshoots of CDMA. But the telecommunications environment is pervasive for the continued growth of that discipline in the region." Not only should San Diego's economic romance with telecommunications last a while, but it will also give historians plenty to write about. Telecom Town In 1968, professors Irwin Jacob and Andrew Viterbi founded Linkabit as a day-a-week consulting business based in Jacobs' house. As this chart shows, the rest is San Diego telecom history. Published with permission from Metropolitan Magazine. Copyright 1998. All rights reserved. Back