To: AK2004 who wrote (162304 ) 3/15/2002 6:41:56 PM From: wanna_bmw Read Replies (1) | Respond to of 186894 albert, Re: "ok one more thing or rather more on price-war, on a number of occasions I spoke against intel pricing strategy. I have not built a complete model (did not really have time) but it seemed that there was no real benefit from decreasing prices. AMD always lowered them after intel so the balance would not be upset. Now it would make sense to me if there would be extra no constraints on intel but the expected gm created a constraint. So intel was not really capable of going low enough to hurt amd. It seems like barrett was determined on hurting intel and amd shareholders without even remote possibility of success." I think the argument of "who started the pricewar" is completely moot, not to mention your wild speculation regarding Barrett's intentions. Usually, any company will lower prices when they are in a competition for market share. If you'll recall, nobody really cared about market share until Jerry Sanders made a big deal out of it (with his constant goal of 30%). Usually, I think you'll find that the company on the defensive ends up lowering the prices of their product lines in order to compete in sales. It's within both AMD's and Intel's interests to sell out of inventory, and in a market of limited demand, extra incentives in price are necessary to move products out the door. In the first half of last year, Intel was facing stronger competition, because the Pentium III ran out of gas, while the Pentium 4 was overpriced and non-competitive. They were on the defensive, so the solution was to lower the price, and they did. In the second half, Pentium 4 ramped in in frequency, and AMD was late with Palomino, so AMD was on the defensive. Their solution was to lower prices of Athlon. It's the same solution as Intel, but also somewhat based on Jerry Sanders' desire to ship record volumes every quarter. Clearly, in order to do that, prices had to reach a bottom, and AMD's ASPs dipped farther than they had in many years. Intel's ASPs were more than double AMD's, so I don't think you can make a convincing story about Barrett propagating the pricewar. In fact, your comment about Barrett being determined to hurt his own share holders is quite out of his character. I think that line was placed here to provoke me, and that's pretty naughty of you, albert. Do you still remember our agreement? <ggg> wbmw