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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: Petz who wrote (76434)4/3/2002 10:10:53 PM
From: Joe NYCRead Replies (1) | Respond to of 275872
 
Petz,

As far as building up a brand, "AMD" and "Athlon" is enough, for the limited budget. Duron, and another brand name for Hammer that was discussed (Enron, Enero or whatever) are just dilluting the limitded $$$.

Joe



To: Petz who wrote (76434)4/4/2002 7:26:40 AM
From: andreas_wonischRespond to of 275872
 
Petz, Re: Long term, the best solution for AMD is to let the Duron brand die, and have only Hammer's and Athlon's.

I agree. I hope AMD phases out the Duron product line once Hammer arrives in volume. I think differentiating both product lines e.g. like "Athlon 64" and "Athlon XP" should be enough. In that case AMD can benefit from the strong brand recognition for Athlon without having to spend tons of money on marketing a new name.

Andreas


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