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To: ptanner who wrote (79128)5/2/2002 7:14:47 PM
From: fyodor_Read Replies (2) | Respond to of 275872
 
PT: Shouldn't advertising bring in more revenue than it costs? Am I missing something here?

It should, yes. My argument is quite simply that it is easy to inflate revenue, e.g. by the mentioned mechanism. This would allow a company to display higher ASPs and higher gross margins than otherwise.

-fyo