To: tinkershaw who wrote (51445 ) 5/18/2002 1:47:55 AM From: EJhonsa Read Replies (1) | Respond to of 54805 IBM's strategy of profiting from services and selling main frames and tossing WebSphere in as a bundle is in complete contravention to this commoditization strategy. IF WebSphere becomes such a complete product that it practically makes distributed computing for most of the world plug 'n play, IBM loses its business model. IBM's model requires continuing complexity. It's true that IBM often tries hard to tie in its software sales with hardware and services deals, but I think the impact of this on the fate of the company's software operations has still been overestimated somewhat, especially on the Global 2000 side of things. IBM sells over $12 billion a year in software, and much of it ends up being used in conjunction with other vendors' hardware. Platforms such as Lotus Notes, DB2, and Tivoli are often used on equipment manufactured by the Suns and HPs of the world, and the same should hold true for Websphere. Whether these firms will aggressively market Websphere, or attempt to optimize their products for it, is, of course, another story altogether. Another point to keep in mind is that, for the time being , the vast majority of J2EE-EJB deployments will revolve around in-house applications development rather than third-party software use, and this is a field where larger enterprises will wield a disproportionate amount of clout in terms of investment dollars. There's a certain economy of scale to these types of projects - if Company A's revenues are 5x those of Company B, chances are that it'll have much more than 5x as much to spend on software development for application servers. And these firms will be more willing to go for complex solutions. But even if you are looking at the small/medium-sized business market, I don't think it's fully accurate to portray IBM as a bumbling behemoth incapable of meeting the cost-sensitive needs of these types of customers. Not only did its sales to small and medium-sized businesses grow considerably during the Gerstner era, a case can be made that these types of firms are far more suited to an IBM-style approach than their larger counterparts, due to the fact that they're far more likely to look for a proverbial "one-stop shop" for all their IT-related needs. Whereas larger, Global 2000-type firms generally have the resources and manpower to opt for best-of-breed software solutions, smaller companies might look for someone like IBM to provide a solution for everything from databases to collaboration platforms to middleware to e-commerce transaction processing to, yes, application servers. And since these companies have less dedicated IT workers on hand, IBM's bundling of consulting services could also prove useful, whether or not other hardware/software platforms are offered in conjunction with Websphere. I'm not arguing that IBM's set to dominate the J2EE app server market, leaving BEA with nothing more than some leftover decaf. Far from it, in fact: I think BEA does have a clear lead at this point in racking up Global 2000 customers and ISV partners and in pushing the web services and web portal angles, and I agree with the argument that IBM's various channel conflicts give BEA an edge in obtaining support from third-party software and hardware vendors. I'm just trying to show that this isn't a purely black-and-white story, that IBM isn't the monolithic, out-of-touch Evil Empire seeking to tie down corporate serfs to expensive, proprietary, bundled solutions, helpless to do anything but watch as the crafty Rebel Alliance (a.k.a. BEA) spawns a grass-roots revolution by providing the oppressed small business masses with a low-cost, modularized, open-standards platform. Rather, I still hold that this market looks more like the one for relational database software, or perhaps server operating systems, with two clear-and-away leaders, and a cadre of competing solutions occupying small niches. As of right now, both in terms of revenues and industry support, BEA is the larger of the two leaders and stands a very good chance of holding onto this position, but the lead is neither monumental nor insurmountable. Eric