To: Skywatcher who wrote (257788 ) 5/22/2002 10:15:40 PM From: greenspirit Read Replies (2) | Respond to Check this study just out Chris. Looks like liberals are in real trouble. More and more people are tuning into talk radio to get their information and news. Now the really bad news for Democrats. The elderly are tuning into talk radio more and more. scarborough.com scarborough.com The study reveals that older adults are setting their dials to the News/Talk radio format. The median age of listeners is 52, and almost a quarter (24 percent) of News/Talk listeners are ages 45-54. Adults between the ages of 55 and 64 are 47 percent more likely to listen to the format and seniors 65+ are 50 percent more likely to tune in. On the flip side, younger adults are less likely to tune in: Only three percent of News/Talk radio listeners are ages 18-24, and 11 percent are 25-34. The study also reveals better-educated and affluent individuals are more likely to be News/Talk radio listeners. Over half (52 percent) of listeners are white-collar workers. Individuals with postgraduate degrees are 82 percent more likely to tune in than the market average, and 37 percent of people who have a household income of $250,000 or more listen to the News/Talk radio format. Over 80 percent of News/Talk radio listeners own their residence: Listeners who own a second home are over a third (34 percent) more likely to tune in. In addition, over half (53 percent) of News/Talk listeners have used a Gold or Platinum credit card in the past three months.
