To: Clarksterh who wrote (122543 ) 8/27/2002 5:03:05 PM From: waitwatchwander Respond to of 152472 HP Shows Much Love For OMA siliconvalley.internet.com August 22, 2002 By Michael Singer Yet another tech giant is rallying behind the newly formed Open Mobile Alliance (OMA). This time computer and printer maker Hewlett-Packard (Quote, Company Info) lending a hand to the wireless standard's body. The Palo Alto, Calif.-based conglomerate is already a charter member, but HP Wednesday announced it would become a sponsor board member as well. As a sponsor board member, HP said it plans to aggressively drive toward OMA goals, while working with other OMA members in key industry segments, such as mobile operators, wireless vendors, IT vendors and content providers. The group is working primarily on Multimedia Messaging Services (MMS), Java and WAP 2.0/XHTML browsing. OMA is also focused on other technologies driving the mobile services market including service enablers such as Digital Rights Management (DRM), authentication, location and presence identification and device management. OMA consists of more than 200 vendors, software developers, content companies and telecoms, including America Online (Quote, Company Info), AT&T Wireless (Quote, Company Info), Bell Canada (Quote, Company Info), Deutsche Telekom Mobilnet (Quote, Company Info), Documentum, Inc. (Quote, Company Info), IBM (Quote, Company Info), and the most recent member - San Diego-based wireless giant QUALCOMM (Quote, Company Info) The worldwide group combines the efforts of the Open Mobile Architecture initiative and the WAP Forum into a single standards body that plans to streamline the adoption of open, common mobility specifications. Through such industry standards - and the resulting interoperability across products and vendors, the plan is have OMA members speed up the delivery of new and different mobile services for consumers and business users with a better wireless experience. Such was the case Wednesday, when HP joined Starbucks (Quote, Company Info) and Deutsche Telekom's (Quote, Company Info) T-Mobile in a worldwide roll out of wireless access with T1 speeds in the coffee giant's stores. "The OMA is the right idea at the right time. We can give consumers a seamless wireless experience - and grow our market faster - by simplifying what is now complex, by eliminating barriers and by moving forward with standards-based building blocks," said HP Network and Service Provider Business Unit vice president and general manager Sebastiano Tevarotto. "Open, common standards are a cornerstone of HP's business and we will aggressively support the OMA agenda." HP said its own mobility initiatives are in line with OMA objectives. The company said its mobile service delivery platform is an open framework that embraces network infrastructure, middleware, portal and management services - and third party applications.