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To: Thyraud who wrote (2991)	8/19/2002 11:39:23 PM
From: N. Dixon	Read Replies (1) \| Respond to of 50077

Figure 2 indicates that individuals involved in new product development and product planning at window manufacturers believe that the durability of switchable glass windows will be the most important attribute to end-users. Also of notable importance are the reduction of glare and heat, the ability of switchable glass to be used with low-e glass, and the ability to control daylight without blocking one’s view. Of least importance is the ability to have two ways of adjusting light transmission (manually and automatically). Aesthetic benefits and increased security follow as the next least important perceived features. Window manufacturers’ interest in offering smart window products to the market of residential homeowners is fairly strong. Among window manufacturers offering products to the residential market (96% of the entire sample), 51.1% reported that companies like theirs would be "very interested" or "somewhat interested" in offering windows with switchable glass to residential homeowners within the next three years. The researchers view this distribution as highly positive for the future of windows with switchable glass, particularly when one notes that just 9.6% reported being "very disinterested" in offering such products to the residential market. Figure 3 summarizes the actual distribution of responses to this question. Two-thirds (66%) of the sample said they provide window products to commercial developers. Like those serving residential customers, this subset of respondents were very upbeat about the interest level their company would have in offering switchable glass products to this market over the next three years. As Figure 4 shows, 57.0% claimed some degree of interest and only 12.4% said they were "very disinterested." Respondents who provide products to residential homeowners were asked to give their projected percentage of all windows (installed or retrofitted) in residential homes (U.S.) with switchable glass by 2005. The median forecast of market penetration provided by this group was 3.6%. Similarly, window manufacturers offering products to the commercial market had a median projected market penetration rate of 6.2% by 2005. The magnitude of these aggregate estimates from industry professionals signals growing and substantive interest for switchable glass products in both markets. Message 17592634 Survey