Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Siebel Systems (SEBL) - strong buy? -- Ignore unavailable to you. Want to Upgrade?

To: mtnlady who wrote (6475)	10/22/2002 12:17:56 PM
From: ynot	Read Replies (1) \| Respond to of 6974

agreed, a catchy new label...old wine new bottle... regards, ynot :)

To: mtnlady who wrote (6475)	10/22/2002 1:03:08 PM
From: Mike Buckley	Respond to of 6974

If I can clarify mtnlady's point: Both the sales/marketing aspect of CRM (and all that it implies) and the customer service aspect (ditto) are stand alone applications in their own right. And were for years and years before SEBL came along. So no, they are not just a 'buzz word' that popped up overnight. That's exactly what CRM is -- customer relationship management. CRM software is an automation tool now used in the process of managing customer relations. Each of us has to decide for ourselves whether or not companies perceive a return on investment that justifies purchasing the product on a mass-market basis and, if so, if the growth rate of that market makes it worthwhile to invest our hard-saved dollars in the leading companies that sell CRM software. --Mike Buckley