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To: SemiBull who wrote (1194)10/23/2002 9:04:10 PM
From: SemiBull  Read Replies (1) | Respond to of 1274
 
PeopleSoft Announces Support for Pocket PC

Wed Oct 23, 1:17 PM ET

Erika Morphy, www.CRMDaily.com

The PeopleSoft CRM Mobile Sales application will now support the enterprise-friendly Microsoft (Nasdaq: MSFT - news) Pocket PC Phone Edition platform and Microsoft's newly launched Windows-powered smartphone software.

PeopleSoft's (Nasdaq: PSFT - news) mobile CRM app provides disconnected access to customer information and allows users to synchronize up to a year of updates in less than six minutes, according to the vendor. New features of the Pocket PC Phone Edition, which will become available later this year, include one-touch dialing.

Wireless CRM is still a complementary application because of connectivity and bandwidth constraints. "Right now, they just do a subset of the functionality that is performed on a full client," Gartner research director Joe Outlaw told CRMDaily.com.

Then there is the fact that most wireless apps have yet to deliver quantifiable ROI. Meanwhile, network upgrades remain an ongoing pain point -– 2.5G data services are just now coming online, while mainstream adoption of 3G is a couple of years away.

Mobile CRM in the Pink

That said, most analysts forecast a rosy future for wireless CRM, especially as price points continue to decline and handheld devices improve in functionality. Frost & Sullivan, for example, projects that the space will grow by some 36 percent annually until 2008.

In 2001, mobile CRM revenue in the United States equaled some US$300 million. "As network providers become more interconnected, demand for such applications as field service and field sales will increase rapidly," Frost & Sullivan analyst Katherine Shariq told CRMDaily.

Leading the Parade

Other vendors that have rolled out similar applications in recent months include SalesLogix, which in July partnered with Vaultus to provide mobile CRM applications for Pocket PCs and handhelds. The product, called Vaultus Mobile Sales for SalesLogix, is a Java-based client/server application that provides mobile access to SalesLogix functions from a Pocket PC, such as the iPAQ.

And in June, Pivotal (Nasdaq: PVTL - news) announced a joint go-to-market agreement with Metrix to develop a CRM application compatible with such mobile devices as RIM's BlackBerry, Palm (Nasdaq: PALM - news) and Pocket PC.