To: kemble s. matter who wrote (171564 ) 11/13/2002 12:53:03 PM From: calgal Read Replies (1) | Respond to of 176387 Posted on Tue, Nov. 12, 2002 Dell looks to big business CEO SAYS COMPANY'S FUTURE IS IN TECHNOLOGY UPGRADES By Sam Diaz Mercury News URL:http://www.bayarea.com/mld/mercurynews/4505376.htm Richard Koci Hernandez - Mercury News Personal computers may have made a name for Dell Computer but Chief Executive Michael Dell didn't say much about PCs during a Tuesday keynote speech at OracleWorld in San Francisco. Instead, Dell's attention was focused on the enterprise market, business customers who have resisted adding to their technology infrastructure but who now find themselves needing to upgrade if they want to remain competitive. He pushed the company's move into servers that run the Linux operating system and said Dell's support of Linux has helped it take market share away from the companies whose business infrastructures are based on the similar Unix operating system, notably Sun Microsystems. ``Unix has lost share, but it still has a large portion of the revenue,'' Dell said. ``We think customers are paying too much.'' Dell has a vision of doubling the size of his company and sees the business customer as key to that goal. The Texas company reports earnings Thursday and is expected to post sales of $9.1 billion for the quarter. Customers, he said, are turning to Dell because his company makes technology affordable and customizes products specific to a customer's needs -- immediately or in the long term. ``Our job is to lay out the evolution of technology, not to convince customers to buy now,'' Dell said in an interview after his speech. ``The world is not going to end if they don't buy now. But businesses are trying to achieve productivity. If they wait forever, productivity will decrease. Waiting forever doesn't make sense.'' Modular computing, adding to the infrastructure as the company grows, is one way business customers can see immediate savings, he said. The company isn't considered to be a big innovator of new technology, though Dell quickly points out the hundreds of patents the company holds. But he also downplayed the need to be a big innovator of new technology. ``There's plenty of innovation out there,'' he said. ``If you go to Comdex next week, you'll see plenty of innovation. But how much of that really matters for customers?'' Instead, Dell relies on the partnerships with companies such as Oracle and Intel. And while those partnerships are strong, Dell is not opposed to talking to a competitor of any of its partners if they can offer a better solution for the customer, he said. ``Intel has to continue to deliver the best technology and a great value,'' he said. ``So long as they can do that, we're ready to take it to market. If somebody else comes along that can do a better job, they'll have an opportunity, too.'' Contact Sam Diaz at sdiaz@sjmercury.com or (408) 920-5021.