To: foundation who wrote (30451 ) 12/26/2002 9:45:10 PM From: foundation Read Replies (3) | Respond to of 197155 RIL has unlimited plans for limited mobility R SRIRAM TIMES NEWS NETWORK[ FRIDAY, DECEMBER 27, 2002 06:53:06 AM ] MUMBAI: Group Reliance likes to plan mega, a word almost patented by late patriarch Dhirubhai. A day before it finally launches its much-discussed CDMA-based wireless service, chairman Mukesh Ambani is calling it the “world’s largest mobile data launch”. Here’s a sneak preview of what’s on the agenda: A 20-25% market share, 10 million subscriber target over 600-odd cities within one year , 250,000 free phones initially, over Rs 10,000 crore in revenues. While it is anybody’s guess — as yet — of how the CDMA cookie will finally crumble, Ambani is putting the finishing touches to over two years of efforts. Reliance, which launches its CDMA-based wireless services, branded Reliance India Mobile, in Mumbai on Friday, is basing its strategy on saturation marketing and aggressive pricing backed by a host of value-added higher than 2.5G services to lure consumers into using data as well as voice facilities. “This will be the birth of convergence. The birth of television or a computer on a mobile screen,” chairman Mukesh Ambani said in an interview to ET. Though the official kick-off is on Friday, bookings for the service will only begin on February 6, ‘03. The company plans to use the interim period to receive consumer feedback on the phones and services. About 2.5 lakh phones will be given free and consumers will be asked to fill forms every day giving their feedback. Reliance Infocomm hopes to grab a 20-25% market share for wireless services by targeting the ‘ordinary’ consumer. The idea is to penetrate deep into the interiors of the country. “We are targeting ordinary Indians, not the elite. Our service and our phones will be multilingual, in eight Indian languages,” Mr Ambani said.According to him, the company has gone to great lengths to provide a range of services such as Bollywood film clips, clips of cricket matches and range of other applications, including magazines and instant messaging services. “We want to provide a platform where lakhs of people can work with us in developing applications to be used on the Reliance mobile platform. We already have about 100,000 people working with us and we want more to join,” he added. The company plans to unveil a range of mobile phones, mostly bought from South Korean giants LG and Samsung, with features such as instant messaging and net access. It also has plans to provide global positioning system and video streaming later. “This is not just the story of a voice launch, but will be the world’s largest mobile data launch,” Ambani said. A complete roll-out, when the service would be available across the 600-odd cities, is expected only by March ‘03. Mr Ambani would not be lured into discussing numbers, but industry sources say the company is targeting a subscriber base of about 10 million in the first year. The tariff package has been designed to ensure that the company generates Rs 10,000 crore if it achieves its subscriber target. Mr Ambani said Reliance’s entry will help grow the market for wireless services, that is currently around 9m. “India is a huge market and there is huge growth potential. We have three large multinationals operating in the country who are all capable of growing and developing the market,” he said. He estimates that the market could grow to about 80-90m over the next few years.economictimes.indiatimes.com ========== If Reliance can do 10M in its first year, 20-25% market share is amusingly conservative. Sounds like Hutchison... but with technology that works: <g>“This will be the birth of convergence. The birth of television or a computer on a mobile screen,” chairman Mukesh Ambani said in an interview to ET. Add full mobility services to the mix with a DoT license:Message 18370741 Message 18355871 and... LOL!