To: stockman_scott who wrote (10359 ) 12/30/2002 7:09:10 PM From: DownSouth Read Replies (1) | Respond to of 10934 Already, the increased competition may be hurting the company's gross margin for hardware. Its total gross margin remained at 62% in the quarter ended October 2002. But backing out revenues from consulting services and software sales, and assuming that Network Appliance gets a 90% margin on software, the gross margin on its hardware sales appears to have slipped from about 61% in the April 2002 quarter to 56% in October. No doubt that the competitive landscape is getting more complicated for NTAP. Dell and EMC are teaming up to fend NTAP off from below and above the storage scale. EMC is, however, still trying to front-end its Symetrix SAN architecture with Clariion NAS headends. The price/performance is still not there. Dell is branding EMC products as their own. Their sales force is still not able to explain what these things are and why they are better, and channel conflicts between Dell and EMC distributors are causing some problems. Dell, is however, a big sales force with lots of customers. EMC is the poster child for "the innovator's dilemma". They are focused on getting expansion orders from their installed base, fending off their competitors with price cuts and whatever other means is at their disposal. They face channel conflicts that are difficult to resolve without damage. The MSFT threat is not much, imo, as it has none of the advantages of NTAP's appliances. Sure, they will claim market share, but it will be at the low end for a long while. I continue to be impressed by the products coming out of NTAP's R&D. The company is focused on strengthening its advantage and taking advantage of EMC's weaknesses. This argument about margins, that I quoted above, has not merit. So what if NTAP is getting decreasing margins on its hardware but preserving its overall margin by selling more software? That software on runs on NTAP hardware, which is very cheap. And the hardware requires NTAP's software to anything at all. Now the valuation issue is a different one, and I will leave it alone. I will be taking advantages of drops in share price to buy in when the indicators show that a price rise is likely. I will also be selling when the indicators meet my sell criteria. I hope to buy low, sell high this next year as NTAP proves that its market is right, its products are right, and its overall strategy is right for the continuation of the rise in popularity of its great set of product offerings. For the record, I own no NTAP at this time, but will be re-entering when the stars and little green arrows line up. Also, for the record, I want even be watching EMC's price, cause I want nothing to do with that equity, its management, or its products.