To: The Duke of URL© who wrote (173051 ) 2/24/2003 7:14:48 AM From: Amy J Read Replies (1) | Respond to of 186894 Hi Duke & Thread, Broadband moves forward with Intel's help: bayarea.com "Intel CEO Craig Barrett called the decision a ``bold step to promote and accelerate broadband deployment in this country.'' Barrett has personally lobbied the FCC on the issue, most recently paying a visit to the agency last month." The bad news for INTC is . . . "However, those new investments are unlikely to come from the Bells. The two largest Bell companies -- Verizon and SBC -- reversed course on Thursday and said they will not invest in new broadband networks as long as their older copper voice networks remain heavily regulated." Anyone see the Cisco adv in Mercury News, which is part of their $150m adv campaign to get high-tech going again? Unfortunately, it didn't seem to have the facts on why to buy Cisco products. Excellent image, but not enough examples, not enough factually articulated CIO/CTO-kind of reasons for buying, and no CFO-bottom line dollar reason for buying. The adv may have been better served if it had copied Intel's general style of presenting the data & facts that drives selling decisions. The small business adv section (of Cisco's adv) had "increasing productivity" and everyone uses that expression when they can't find something concrete or better to say. It's a good phrase, but it always needs to be backed up with facts, otherwise it's empty. It just doesn't tell me the facts that are suppose to back this statement up - tell me the dollar amount, or better yet, present the facts on why someone should upgrade a Cisco network. I know those facts exist because people are buying Cisco products, but for the most part, the Cisco adv doesn't articulate why, in a tangible, data-driven way. But their other adv is good - the CFO bottom-line adv hits good. Regards, Amy J