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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?

To: John Biddle who wrote (32288)	2/12/2003 7:10:25 PM
From: John Biddle	Read Replies (1) \| Respond to of 196633

Bandai Launches Entertainment Applications and Games for QUALCOMM's BREW(TM) Platform prnewswire.com Popular Bandai Characters Coming to BREW-Enabled Phones CYPRESS, Calif., Feb. 11 /PRNewswire/ -- Bandai America Incorporated, a subsidiary of the largest wireless content provider in Japan, Bandai Co. Ltd., today announced that Bandai America is developing a variety of games and entertainment applications for QUALCOMM's Binary Runtime Environment for Wireless(TM) (BREW) platform. The initial Bandai offering includes 3D Bass Fishing, 3D Bowling and 3D Darts. Bandai also plans to showcase many of its well-known franchises later this year. "We are delighted with the opportunity to grow the Bandai brand and reach out to wireless subscribers downloading games and more on BREW-enabled devices around the world," said Masao Ohata, vice president, Bandai Network Entertainment. "Developing for the BREW platform provides us with a simple and effective solution for delivering Bandai content wirelessly. The BREW solution also enables us to succeed on the business side of things as well -- giving us an easy and efficient way for billing and revenue collection." "Bandai is recognized worldwide as one of the most successful wireless entertainment content providers and we are thrilled they are bringing the company's popular wireless titles to BREW-enabled phones," said Jan Lezny, senior director of developer & OEM relations for QUALCOMM Internet Services. "Bandai's array of BREW-based content will give mobile consumers access to some of the world's most beloved and recognizable characters, based on toys and television, virtually anytime, anywhere." Deployments of the BREW solution continue as operators throughout the world join Verizon Wireless and ALLTEL in the United States, KTF in South Korea and KDDI in Japan, and China Unicom in commercializing BREW-based services. Brasilcel, a joint venture between Spain's Telefonica Moviles and Portugal Telecom, plans to roll out BREW services to subscribers in Latin America in March 2003 and U.S. Cellular has launched a BREW user trial. Thirty-two BREW-enabled handset models are already available to consumers worldwide and 33 device manufacturers have indicated their interest in the BREW platform. QUALCOMM's BREW platform is a thin application execution environment that provides an open, standard platform for wireless devices. The BREW platform is part of a complete, end-to-end solution for wireless applications development, device configuration, application distribution, and billing and payment. The complete BREW solution includes the BREW SDK(TM) (software development kit) for developers, the BREW applications platform and porting tools for device manufacturers, and the BREW Distribution System (BDS) that is controlled and managed by operators -- enabling them to easily get applications from developers to market and coordinate the billing and payment process. Operators' BREW-based services will enable consumers to customize their handsets by downloading applications over the air from an operator's application download server. The BREW platform is a product of QIS, a division within the QUALCOMM Wireless & Internet (QWI) Group of QUALCOMM Incorporated. About Bandai Bandai America Incorporated Bandai America Incorporated, a subsidiary of the third largest toy company in the world Bandai Co., Ltd., was launched in the U.S. toy market more than 20 years ago and has grown to become the master toy licensee of some of the most popular properties in children's toys and entertainment, including the Power Rangers(TM), Digimon(R) and Gundam(R) product lines. Bandai America Incorporated's subsidiaries include Bandai Entertainment Incorporated, which focuses on character merchandising and Japanese anime distribution. Bandai America Incorporated United States operations are headquartered in Cypress, California. In the United States, the company's shares are traded over the counter in American Depository Receipt (ADR) form under the symbol BNDCY. Bandai Networks Co., Ltd. Established as a subsidiary of Bandai Co., Ltd. in September of 2000, Bandai Networks operates a wide variety of mobile phone and Internet content services. Bandai Networks currently boasts 4 million subscribers to its pay mobile phone services in Japan. More information is available at bandai-net.com . Bandai Co., Ltd. Bandai Co., Ltd. of Tokyo, Japan is comprised of 53 subsidiaries in 18 countries. In addition to toys and children's entertainment, Bandai Co.'s global interests include video game software, multimedia, music and full-length feature films, vending machines, trading cards, candies and licensed apparel. Bandai Co., Ltd is traded on the Nikkei Exchange in Japan with a #1 ranking. For more information on wireless entertainment content offered by Bandai America Incorporated please check out bandaiwireless.com. NOTE: QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW is a trademark of QUALCOMM Incorporated. All other trademarks are the property of their respective owner.