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Technology Stocks : Nokia Corp. (NOK) -- Ignore unavailable to you. Want to Upgrade?

To: 49thMIMOMander who wrote (2778)	2/17/2003 11:57:33 AM
From: waitwatchwander	Read Replies (1) \| Respond to of 9255

Nokia exec calls for unity in wireless ottawabusinessjournal.com By Ottawa Business Journal Staff Mon, Feb 17, 2003 10:00 AM EST A senior Nokia executive had a message for Ottawa wireless community last week— keep it simple. Paul Chapple, marketing director of Nokia's American mobile software group, said the wireless industry must start focusing on adopting common technology standards rather than one-upmanship. Chapple addressed more than 100 local wireless industry executives at the Ottawa Wireless Cluster gathering at BitHead Inc.'s headquarters on Carling Avenue. Chapple said much of the wireless industry's problems up until last year were attributable to carriers focusing on creating the next big application without considering how the application's backend technology would be constructed. "We need to do a much better job creating the underpinnings of these services," he told the gathering. "The fragmentation in the industry has been driven by technology, specifically from looking at things from a technology standpoint rather than a services standpoint." Chapple said much of the industry's innovation has been slowed by the fact that companies have been using different codes and computer programming languages to create new cellular applications. This began to change last year, he said, but must now continue for the industry to grow like it has in Japan. Chapple cited the Japanese market as a prime example of where wireless application developers could find success. He said the Japanese market's success was due to the fact that application developers were meticulous in developing applications that consumers found compelling. Since so much thought was put into these applications, companies like NTT DoCoMo have been wildly successful with their I-Mode cellphones. "We can learn from Japan," Chapple said. "Where there is something to download, people will use it." The North American wireless industry finds itself at a critical point. Companies like Nokia are about to roll out their next generation of cellular devices that will feature a graphical interface and will have functions like built-in cameras. If compelling applications are created with a common technological base, companies developing applications will be able to benefit from a competitive, innovative environment, Chapple said. "We have to differentiate on the services and applications side, not the technology," he said. Nokia has already unveiled plans for its next generation of cellphones. One of its more high-profile projects is its wireless Ngage platform, which is meant to compete against Nintendo's Gameboy portable video game system. By Michael Hammond