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To: John Biddle who wrote (33093)3/4/2003 5:13:23 PM
From: John Biddle  Read Replies (1) | Respond to of 196656
 
Sony Ericsson Introduces the T606: A CDMA Phone with Innovative Design and State-of-the-Art Mobile Entertainment
Tuesday March 4, 10:03 am ET
Press Release Source: Sony Ericsson Mobile Communications AB

biz.yahoo.com

LONDON--(BUSINESS WIRE)--March 4, 2003--Sony Ericsson Mobile Communications is announcing the T606 mobile phone, a dual-band CDMA mobile handset that showcases the latest innovations in entertainment and personalization. The introduction of the T606 demonstrates Sony Ericsson's commitment to offering CDMA phones with the latest in design and features for consumers.

The T606 boasts a convenient user interface optimized for fun game play, with a large color screen, five-way navigational joystick and the novel capability to perform simultaneous key press functions during gaming. Additionally, the T606's 65,536-color, 128 x 128 pixel LCD provides high quality on-screen images, while the sixteen-voice polyphonic sound produces superb sound quality and a "layered" tone that makes ring tones sound like real songs.

"The T606 reinforces our presence in the CDMA market and our continued focus on mobile gaming while debuting Sony Ericsson's new design," said Urban Gillstrom, Corporate Vice President and Head of Sales and Marketing, region North America. "The handset's sophisticated styling and expanded functionality are our response to what consumers are demanding in their mobile phones."

The T606 is one of the first Sony Ericsson mobile communication devices to feature the design representative of the company's next generation of mobile phones. Along with an internal antenna, the stylish new form factor is small and thin: the T606 weighs in at 3.5 ounces and measures just 4.2 x 1.9 x 0.79 inches.

Other key characteristics of the T606 include two-way Short Message Service (SMS) and voice recognition. With the CommuniCam MCA-25 snap-on camera accessory, T606 users can snap pictures of friends and family and use them with the phone's Picture Caller ID capabilities, or as their background image on the phone's wallpaper.

Users of the T606 can take advantage of the phone's BREW functionality to download ring tones, games, images and other applications from the Internet via the phone's wireless Web browser, directly into the phone.

"T606 users get it all with this phone - a stylish and sophisticated design, plus innovative and easy-to-use features," said Kurt Hickey, Industrial Designers Society of America (IDSA), Staff Engineer, Sony Ericsson Creative Design Center. "When you put these features together, you are presented with a mobile handset that is as attractive on the inside as it is on the outside."

The Sony Ericsson T606 will be commercially available in Q2 2003.

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson(NASDAQ:ERICY - News) and Sony Corporation,(NYSE:SNE - News) the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

For further information, please visit: www.SonyEricsson.com.

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change

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Contact:
Sony Ericsson
Nicky Csellak-Claeys, 919/472-7340
nicky.csellakclaeys@sonyericsson.com

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Source: Sony Ericsson Mobile Communications AB