SmartServ & Wireless Retail Launch the Mobile Fun N Games(TM) Program At Retail Point of Sale in Over 530 Locations Nationwide
Friday March 7, 9:03 am ET
Press Release Source: SmartServ Online, Inc.
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Sale and activation of pre-paid wireless data services offered at point of sale
SCOTTSDALE, Ariz. and STAMFORD, Conn., March 7 /PRNewswire-FirstCall/ -- Wireless Retail, Inc., one of the nation's largest retailers of wireless phones and services, and SmartServ Online, Inc., a leading Wireless Applications Service Provider (Nasdaq: SSOL - News) today announced the launch of the Mobile Fun N Games(TM) program. This program puts pre-paid cards, activated at retail Point of Sale (POS), directly in the hands of wireless subscribers -- bundling products like ringtones along with the sale and activation of selected handsets, making them readily available for download.
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"This dramatically changes the distribution model for data application sales," said Sam Cassetta, Chairman and Chief Executive Officer, SmartServ Online, Inc. "Wireless Retail's initial commitment of over $100k to the Mobile Fun N Games program creates a winning situation for SmartServ and Wireless Retail as we broaden the exposure of applications and services into new markets -- the Mobile Fun N Games program gives customers a great reason to explore new generation mobile data services on their wireless phones," added Cassetta.
The Mobile Fun N Games program makes it easy for customers to try mobile data services. When a customer purchases a selected mobile phone and rate plan, a PIN and pre-set dollar value is assigned to the customer account at Point of Sale that can be used to download ringtones over the air from the Mobile Fun-N-Games web site. Games, graphics, and more are expected in the near term.
"We are excited by the launch of the Mobile Fun N Games program," said Chris Storbeck, Vice President Product Development, Wireless Retail, Inc. "Combined with our powerful POS solutions, The Mobile Fun-N-Games program provides a critical point of differentiation to lower the consumer barrier to entry, increase carrier ARPU, and reduce the cost to acquire a mobile data services subscriber." Added Storbeck
About Wireless Retail
With more than 2,200 current distribution points, Scottsdale, Ariz.-based Wireless Retail Inc. (WRI), is one of the nation's top five retailers of wireless phones, service plans and other service-based technology products, and a leading provider of outsourced retail sales solutions in these categories. Through its operations in RadioShack, Sam's Club, Menards, K-Mart, BJ's Wholesale Club and other national consumer electronics retailers, WRI has developed one of the country's largest sales and distribution networks for wireless products and services. Founded in 1994, WRI pioneered the "store-in-a-store" model for wireless sales, while also developing successful programs for stand-alone stores, consumer direct marketing and mall kiosks. Visit us at www.wirelessretailinc.com .
About SmartServ
SmartServ (Nasdaq: SSOL - News) is a wireless applications service provider offering applications, development and hosting services. Today, SmartServ's customer and distribution relationships exist across a network of wireless carriers, strategic partners, and a major financial institution, including Verizon Wireless, AT&T Wireless, Nextel, Motorola, QUALCOMM, ALLTEL, TELUS Mobility and Salomon Smith Barney. We offer content branded by Forbes.com, BusinessWeek Online, Dow Jones, The Wall Street Journal Online and S&P Comstock.
SmartServ offers mobile data solutions that can generate additional revenue, increase operating efficiency, and extend brand awareness for wireless carriers, enterprises and content providers. We offer standard and custom-built applications designed for a vast array of wireless platforms and devices. Our applications can be delivered via Java(TM) 2 Platform, Micro Edition (J2ME(TM)), QUALCOMM's Binary Runtime Environment for Wireless(TM) (BREW(TM)) solution, WAP and SMS, as well as RIM Blackberry and Pocket PC devices. For more information, please visit www.SmartServ.com .
Forward-Looking Statements
This news release may contain forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document and those made from time-to-time by the Company are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are necessarily only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include, and are not limited to, potential fluctuations in quarterly results, the size and timing of awards and performances on contracts, dependence on large contracts and a limited number of customers, dependence on wireless and/or internet networks of third-parties for certain products and services, lengthy sales and implementation cycles, changes in management estimates incident to accounting for contracts, availability and cost of key components, market acceptance of new or enhanced products and services, proprietary technology and changing technology, competitive conditions, system performance, management of growth, the risk that the Company's current and future products and services may contain errors or be affected by technical problems that would be difficult and costly to detect and correct, dependence on key personnel and general economic and political conditions and other factors affecting spending by customers, and other risks described in the Company's filings with the Securities and Exchange Commission.
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Source: SmartServ Online, Inc. |
