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To: Bill Ulrich who wrote (17836)5/28/2003 3:48:42 AM
From: EL KABONG!!!  Read Replies (1) | Respond to of 32932
 
Bill,

Ah, Campbell's soups...

Actually, they reported some fairly decent, not outstanding but decent, numbers last week. I consider them to be representative of consumer commodities, and as such, it's really not surprising to see them have a short, quiet run here. When things get tough on the consumer wallet, soup becomes a big purchase. It's cheap, relatively filling, and somewhat healthier than heavier, fattier foods available elsewhere. That said, CPB has enjoyed a little run the past few days, and will likely pull back slightly sometime soon (profit taking) before attempting another run (presuming that there will be another run, of course <g>).

If you believe in the consumer commodities theories, then you might want to look at other consumer stocks, both durables and non-durables, companies like Colgate or Proctor & Gamble, whatever...

For anyone not familiar with the consumer commodities theories, basically they can be summed up as "when economic times get tough, then consumers stop spending and start saving". I suppose that there exists plenty of empirical and/or anecdotal evidence to support the theories. Anyhow, it's believed that consumers cease or reduce spending on expensive vacations (bad news for major hotels, casinos, cruise ships, resort destinations, car rentals, restaurants, etcetera) and instead opt for less expensive choices like day trips to the local lake or seashore. Movie theatres give way to movie rentals (good news for Blockbuster; bad news for AMC). High end restaurant diners opt for less expensive fare, while low end diners opt for meals at home; sort of a scaling down in the entire dining arena... Stuff like that...

BTW, not promoting any sector or any stocks here. Just general prattle...

KJC