SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Nokia (NOK) -- Ignore unavailable to you. Want to Upgrade?


To: slacker711 who wrote (25426)7/17/2003 9:49:50 AM
From: Eric L  Read Replies (3) | Respond to of 34857
 
Reported Q2 Handset "Sales" in Units

               Unit    Market     Market     Market     Nokia v.
Sales View Sh @ 105m Sh @ 112m Competitor
·
Nokia 41.0m 105m 39.0% 36.6%
Motorola 15.8m 15.0% 14.1% 2.6x
Samsung 12.0m 11.4% 11.4% 3.4x
Siemens not in
Sony Ericsson 6.7m 105m 6.4% 6.0% 6.1x
LGE not in

Note: Nokia reports "sell-thru" while most others report "sell-in"


Like Ericsson, Nokia sees handsets shipments (to end users) at 105 million Q2, up 5 million from Q1 (their original view of Q1 was 98 million). Gartner Dataquest had Q1 pegged at 112.7 million units sell-thru, and I am assuming they will tally sell-thru at 110 million to 115 million units Q2.

Assuming industry consensus sell-thru of 225 million units H1 03, Nokia's market share will be 35.8% CYTD, and they could (should) exceed 36% market share this year.

<< Looks like ASP's are killing them.... >>

"Killing them" to the tune of the best handset margins in the industry ... <g>

No question, however, that an extra point or so of margin would have made today's report more palatable and I think the market was expecting margin at least at the same level as last quarter, if not a tad higher.

<< they are blaming it on the dollar, but I dont think the market is buying it. >>

Actually I don't really buy it either.

I don't think there is much question but that they are taking advantage of a strong financial position, exceptional manufacturing competence and marketing prowess (including marketing promotion dollars), while probably sacrificing margin on their 1xRTT product range to kick start it, to increase market share, and that they are in a "take no prisoners" mode in that regard.

Having said that, I think they did a good job in the CC of responding to questions related to this issue.

- Eric -