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Strategies & Market Trends : China Warehouse- More Than Crockery -- Ignore unavailable to you. Want to Upgrade?

To: RealMuLan who wrote (1042)	10/20/2003 11:23:36 AM
From: RealMuLan	Read Replies (1) \| Respond to of 6370

China's Best Prospects Jimin Kim, 10.20.03, 7:00 AM ET ... Despite the boom in sales, at home as well as abroad, Chinese manufacturers aren't necessarily seeing a commensurate rise in profit.They make many low-end goods in fiercely competitive markets. Take apparel, a leading export industry. Profit growth was flat in 2002, according to the National Bureau of Statistics of China, even though output increased by 15% and export sales rose 16%. This is why smart Chinese manufacturers are turning their attention to building their brands as a way to raise margins--and getting a hefty shove from their government to do so. The companies know they have to gun for the extra profits that a distinctive name brings. The government knows that is the way to drive the companies up the product quality ladder. Only a handful of Chinese companies now have much in the way of international brand equity. Top of the list is Haier Group, China's most valuable brand overall, according to our list, compiled with the assistance of Beijing Famous Brand Evaluation, a Chinese marketing company; Access Asia, a London-based market research firm; and Chen Gang, an independent brand evaluator in China.* forbes.com