To: Doren who wrote (39135 ) 1/19/2004 1:22:00 AM From: Win-Lose-Draw Read Replies (1) | Respond to of 213182 That's a cop out it's not a cop out, it's an accurate description. people almost invariably succeed in proving whatever it is they set out to prove. to themselves, if to no one else. with usenet being the existence proof....the fact that you love the bouncing icons proves nothing. It's a totally subjective observation you really seem to have trouble understanding what is being said. of course it's a subjective observation! it has value to me because i happen to be the subject and i care about what i'm feeling. if enough people have the same subjective reaction, it matters to Apple because maybe they'll sell more doo-hickies. if more people have bad subjective reactions, then it matters to Apple because maybe they won't buy the latest doo-hickie. the only person on this board trying to generalize their subjective experience into a wider (and false) objectivity is you.Subjectivity in UI design... ...will not only always be there, it has no choice but to always be there. an enormous amount crap you are lumping into the "objective design" category is nothing more than your personal collection of subjective cultural biases. and it's no different for me, or for the Jobs, or for the guy pixelizing buttons in a cubical on Infinity Drive. you can wrap it up in as many interface lab experiments as you like, you're still testing subjective cultural artifacts more than anything else.we'd still be using command lines to draw arcs even today, sometimes that's the right thing to do.subjectivity is anti-scientifice [sic] that's a genuinely ridiculous statement and flies in the face of all recorded history: scientific discovery is driven by intensely subjective processes. In extreme cases, coders make decisions about design something we can agree is a Bad Thing, though i'm sure our reasons are different. my rational is that the vast majority of code jockeys i've met have the aesthetic appreciation of a gnat, but aesthetic ability is highly subjective so i'm sure that'll annoy you, too, lol. then again, i wouldn't want Pollock or Lichtenstein designing my UI, either. well, maybe the latter wouldn't be so bad...