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Technology Stocks : Sirius Satellite Radio (SIRI) -- Ignore unavailable to you. Want to Upgrade?

To: Green Receipt who wrote (979)	10/20/2004 9:01:07 PM
From: i-node	Read Replies (1) \| Respond to of 8420

>>> In Today's WSJ, (read it on the subway this morning) it stated the SIRI people were laughing at the extremely high price XM was forced to pay for baseball. I'm not so sure they should be laughing: XM paid 650M for 26,730 games or $25,000/game. Games which are immensely more listenable than NFL games. Games which often are not televised and are played often at times when people are at work or otherwise occupied. Plus, XM gets significant ad revenue. SIRI paid $230M for 1,792 games, or $128,000/game. Games which are ALWAYS televised and ALWAYS occur on Sunday afternoon when everyone is sitting in front of the TV. NFL gets the ad revenue. Then, there is the ridiculous price SIRI paid for Howard Stern -- at least 3x what XM was willing to pay. Not sure Sirius owners have much to laugh about.

To: Green Receipt who wrote (979)	10/20/2004 11:44:23 PM
From: Glenn Petersen	Read Replies (1) \| Respond to of 8420

I saw the article. $25,000 per game does seem a bit excessive. Then again, so does SIRI's football contract. As for myself, I am generally not too interested in listening to out-of-town games unless they are playoff related. SIRI and XMSR are playing the same game that the networks used to play: A high profile sports presence as a loss leader to promote other programs. I do think that SIRI's deal with Howard Stern will turn out to be a bargain for SIRI. Stern will attract a lot of new subscribers. It will be interesting to see how his show adjusts to satellite. Part of the appeal has always been to watch Howard take risks on what he can or cannot put on the air. All of the restraints will be gone. The show may not be as interesting.