To: mishedlo who wrote (29069 ) 3/22/2005 9:06:03 AM From: russwinter Read Replies (2) | Respond to of 110194 Surging Gasoline Prices Not Slowing Demand Tuesday March 22, 5:08 am ET By Brad Foss, AP Business Writer WASHINGTON (AP) -- Gasoline prices have surged more than 10 percent in the past month to $2.11 a gallon nationwide, the government said Monday -- and the latest run-up in oil futures may lead to even higher pump prices soon. Still, motorists don't seem deterred so far: Energy Department figures show that demand for gasoline has risen about 2 percent from a year ago. In addition, many energy-intensive companies are prospering in spite of soaring fuel costs, thanks to solid economic growth that has allowed them to pass along higher prices to customers. There are exceptions, however: the U.S. airline industry is still losing millions of dollars every day and small businesses are more likely to absorb the financial hit than risk losing customers by charging them more. Overall, executives say they are relatively upbeat about business conditions -- even with oil prices surging. Light, sweet crude for April delivery slipped 10 cents from its all-time settlement high, set Friday, to close Monday at $56.62 a barrel on the New York Mercantile Exchange. "The outlook is pretty good," said Shane Pliska, business development manager for Planterra Corp., an interior landscaping company that maintains indoor plants for roughly 1,000 companies in the Detroit area. Planterra has seven delivery trucks and 50 or so workers who drive their own vehicles, but get reimbursed for mileage. The average retail price of unleaded regular gasoline rose 5.3 cents last week and is up 21 percent from a year ago, the Energy Department said Monday. Yet Pliska said business is better today even without asking customers to pay a fuel surcharge. "We don't nickel and dime," Pliska said, noting that profits would of course be better if fuel prices were lower. Bill Zollars, president and chief executive of Yellow Roadway Corp., the nation's largest less-than-truckload carrier, is also optimistic about the outlook for business despite the soaring cost of diesel fuel. Diesel now averages $2.24 per gallon, or roughly 36 percent more than a year ago, and at the current pace the entire U.S. trucking industry will spend nearly $15 billion more in 2005, according to the American Trucking Associations. But the industry thrived despite an extra $10 billion in diesel costs in 2004 because of fuel surcharges and strong demand from the retail and manufacturing sectors. For example, earnings at Yellow Roadway, headquartered in Overland Park, Kan., more than quadrupled in 2004 to $184.2 million. "Most of our customers are just happy to have the demand for their products going up, so paying another 12 percent or so on a fuel surcharge is a lot less of a problem than not being able to sell what you have," Zollars said. Zollars said low inflation and low interest rates have also benefited the economy, which has surprised him with its resiliency to the surge in energy costs. Energy analysts also point out that the United States is much more energy efficient than it was during the global energy shock that followed the Iranian revolution and that oil prices would have to surpass $90 a barrel to match inflation-adjusted high set in 1980. Likewise, gasoline prices would have to climb another $1 per gallon to reach all-time highs. "What we need to do is keep a very close watch on our other expenses ... and hopefully we'll be able to weather the higher fuel prices," said Godfrey LeBron, vice president of Paradise Trailways, a charter bus company based in West Hempstead, N.Y. that has raised its prices to cover the higher cost of diesel fuel. LeBron fears there might come a point where ticket prices rise to a level that begins to sap demand, "but we're not there yet." The main problem for airlines such as Delta Air Lines Inc. and AMR Corp.'s American Airlines is that -- despite growing demand -- they have been unable to raise fares to profitable levels due to intense competition from carriers with much lower operating costs, such as Southwest Airlines Inc. and JetBlue Airways Corp. Even though jet fuel prices are up 65 percent from a year ago at $1.59 a gallon, the average one-way price on leisure fares in the 100 busiest routes nationwide is about 14 percent lower than a year ago, according to Harrell Associates in New York. And the latest fare increases from the industry -- major carriers have raised ticket prices twice in recent weeks -- are not expected to dramatically improve the condition for the industry, which Wall Street analysts predict could lose as much as $5 billion in 2005. The package-delivery industry does not appear to be having the same problem. United Parcel Service Inc. of Atlanta initiated its first-ever fuel surcharge for ground deliveries earlier this year and, based on current fuel-price trends, the extra 1.75 percent fee could go up in the months ahead, according to spokesman Norman Black. For air deliveries, the per-delivery surcharge is 9.5 percent, up from 6.5 percent a year ago. Black said things could change if economic growth were to slow, but so far UPS remains comfortable with forecasts that call for U.S. gross domestic product to grow by 3 percent to 4 percent in 2005.