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Strategies & Market Trends : Booms, Busts, and Recoveries -- Ignore unavailable to you. Want to Upgrade?

To: elmatador who wrote (61457)	4/2/2005 1:09:22 AM
From: Maurice Winn	Read Replies (1) \| Respond to of 74559

ElM, <low cost is king!! That's why the Chinese are successful. That's why Germany is going down. > True, low cost is of course a key ingredient of a buying decision. However, most of us have experienced buying what superficially seemed a bargain, but turned out to be an expensive piece of junk which had to be repaired or replaced, ending up costing a lot more than a better quality item would have cost in the first place. I was successful in selling higher-priced goods than competitors because the quality and service were better than competitors. There's a balance. Japan used to be a junk quality low cost supplier. They figured out decades ago that it's better to go for quality. Toyota didn't get to be top dog by making cheap junk. Mqurice