To: slacker711 who wrote (28196 ) 5/11/2005 10:52:02 AM From: slacker711 Read Replies (1) | Respond to of 60323 It looks like Vodafone Sweden is undercutting iTunes pricing. This is probably introductory pricing but it might give some idea of how aggressively Vodafone is going to go after the MP3 market.innordic.com Vodafone eyeing 3G Mp3 market 2005-05-11 Hot on the heels of Sweden's newly opened Apple online iTunes Store, Vodafone Sweden have announced it's offering customers an unlimited number of music downloads for just SEK 99. From June 1 Vodafone Sweden's 3G customers can browse and choose from 500,000 full-length tracks in the music store - all of which can be downloaded directly to their 3G handsets: + Singles: SEK 8.90 each + Package of 10 tracks: SEK 39 + Free downloads the whole summer for a one-time fee of SEK 99. [Prices apply from 1 June 2005 to 31 August 2005]. The price of a single is 10 öre cheaper than at the iTune Store. "Since we launched our music store last November, our catalogue of full track downloads has grown from 3,000 to 500,000 tracks," says says Anders Jensen, Head of Consumer Marketing at Vodafone Sweden. "Partnerships with major record labels means we can offer more music categories than just the top-selling hits - at very attractive prices." The benefit of using a mobile phone to download Mp3s is that with a 3G handset customers can download music anytime, anywhere and play the songs directly on their mobile phone's media player. Whilst 3G handsets sold by Vodafone don't have as much memory as many Mp3 players they can be fitted with a 1 GB memory card: enough to store hundreds of tracks. What's more, all the tracks a user downloads to his or her handset are saved automatically online - under "My Music" - in the service portal. This means users always have access to the tracks they've bought, even if they are not saved on their mobile at a given time. With Vodafone Sweden now offering up to 500,000 tracks and 3G phones increasingly gaining more market penetration, and more mobile phone operators keen to offer music services, it is perhaps only a matter of time before Apple hit back with a 3G iPhone.