To: Lizzie Tudor who wrote (3269 ) 10/5/2005 2:09:16 PM From: Don Green Respond to of 15858 Yahoo Scoops Up Social Calendar Site By Lisa Vaas October 5, 2005 Yahoo is reaching its search tentacles further into local communities, acquiring the social events site Upcoming Inc., the company revealed on Tuesday. Yahoo Inc., based in Sunnyvale, Calif., posted the news on its searchblog site on Tuesday. The company didn't reveal financial details. ADVERTISEMENT Upcoming was launched in 2003 by Andy Baio. Like a burgeoning number of social sites, such as Craig's List, del.icio.us or Yahoo's own Flickr—which Yahoo acquired in May—its content is completely community-produced. Members can use the free service to post and search events in their area, such as concerts or readings. Members can also use the site to keep calendars of their own events, to share events with friends and family, to find out what events friends are attending, or to find interesting events in their local area. Members can also display their personal calendars on their own sites. Click here to read more about Yahoo starting a book collection. Yahoo pledged to build a social events platform that will integrate with its existing events offering and other areas. Although Yahoo didn't offer details, it would make sense for Upcoming to be integrated into Yahoo 360, a new community service that the company started beta testing in May. Yahoo 360 lets users share blogs, photos, music and other content with friends. Paul Levine, general manager of Yahoo Local, also said that Yahoo will continue to support all Web users in an "open, participatory way." The reassurance is likely aimed at those members of the blogosphere who would rather see their free, grassroots services stay out of the hands of commercial search giants such as Yahoo. "I don't know what to think of this, since I like the idea of having good Web 2.0 applications in the [hands] of noncommercial people," wrote one poster. "Congratulations to the Yahoo team for a wise decision, but please respect the spirit of the social component of sites like this."