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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum -- Ignore unavailable to you. Want to Upgrade?

To: orkrious who wrote (1319)10/21/2005 1:05:27 PM
From: energyplay  Read Replies (2) | Respond to of 220208
 
Thanks, orkrious. Yes, it does.

Not only is there a big shift in ad dollars from conventional media to targeted online, but total ad spend will go up.

The shift in ad dollars is in every analysis of GOOG, the second item is actually rarely mentioned, since it is hard to believe.

Frequently new media just canabalize and total ad spending remains the same.


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