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To: marc ultra who wrote (4006)11/10/2005 1:20:13 PM
From: 10K a day  Respond to of 15857
 
Yah. don't soil yourself.



To: marc ultra who wrote (4006)11/10/2005 2:18:53 PM
From: Lizzie Tudor  Read Replies (2) | Respond to of 15857
 
If you want to keel over in a fit of hysterical laughter, read the yahoo boards with a search on "click fraud".

Click fraud is nothing more than the dilution of advertising services, same as large ad buyers have been dealing with forever with things like people turning down their TVs when ads come on or leaving to go to the bathroom. Dilution of ad services does NOT make advertising irrelevant. There is no relationship of clicks on actual sell through other than real life sales numbers. In other words click fraud is already solved, its a non issue according to the buyers of AdWords. Of course, the CFO of Google is going to say its a "large problem", as a customer service. But it is not a large problem and besides, Google already has the best AI in their programs such that they don't show the same ads to the same IP address very often. Thats why their clicks are higher than yahoo. So they implicitly have a smaller problem with click fraud than other search companies.

Of course the buyers of December $300 puts who post on yahoo are certain click fraud will emerge as the ultimate Adwords destroyer. LOL.