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To: KeepItSimple who wrote (7362)	2/11/2006 1:49:01 PM
From: Lizzie Tudor	Read Replies (1) \| Respond to of 15857

you are going berserk again Kissie! Lets say GOOG doesn't refund the $100 bucks to your adwords account that you budgeted. Oh bummer you are out $100 bucks. Don't bid again, simple. Problem solved. (but from what I hear they refund with no questions asked, unless of course you are a scammer and do this constantly which might happen in the PORN industry who knows) The real issue is more like this: - smalltime "mom and pop" operations like red envelope had an advertising bonanza in the 02-05 period because the internet ad medium was actually BETTER than television at less than 1% of the cost. - big advertisers figured this out - keywords went up and the little guys aren't getting as much for their money as they used to. And its going to get worse, until that apple "ipod flea" video that ticked up traffic on all the big daddy servers last week ends up costing as much to advertise on as "punked". This has nothing whatsoever to do with "click fraud".

To: KeepItSimple who wrote (7362)	2/11/2006 1:52:11 PM
From: Original Mad Dog	Read Replies (2) \| Respond to of 15857

KIS, I don't know much about click fraud's details, but my reaction to it is this: Why isn't it the same as a TV network charging for ads based on Nielsen ratings saying that 10 million people are watching a show, even though a million of them are TIVO'ing it and don't watch the commercials, and four million others are getting a bag of chips or taking a leak during the commercials? Don't TV advertisers pay for access to the 10 million viewers knowing that a significant portion of them aren't really being reached by the ad? Likewise, aren't online advertisers going to pay per "click" knowing that a significant portion of the clicks are worthless to them for one reason or another? Or is there something more to the issue than that?