To: AK2004 who wrote (189358 ) 3/10/2006 8:31:25 PM From: grimes Read Replies (1) | Respond to of 275872 AK re "more than usual for AMD but still limited" .. Intel's current ASP is generally thought to be about $ 150, AMD's about $ 100, so to have an impact with current products Intel will have to take about a 30 percent price reduction, assuming AMD does not respond. Intel's microprocessor revenue in the June 2005 quarter was ~ $ 6.5 billion, so a revenue hit of this order would amount to ~ $2.0 billion. Further they have added ~ 15,000 employees at an incremental quarterly cost of (say)$ 300 - 400 million, and presumably expanded their other expenses in synch. Thus a meaningful price response in combination with added other costs adds up to a pre tax income hit of perhaps $ 2.5 billion - this would have them operating at barely breakeven or perhaps at a loss. Bear in mind they are essentially committed to dividends of ~ $ 500mil quarterly and are planning 2006 capital expenditures of about $ 1 - 2 billion more than their depreciation. Then of course there is the planned $ 25 billion stock buyback. Their cash balance at the end of 2005 was ~ $11.5 billion, down about $ 2.5 billion in a reasonably good year. I suggest in the context of a serious price war the image of Intel as a financial powerhouse is something of a chimera. Contrast this with AMD. They are making good money at ASP's of $ 100, and could probably remain profitable at below $ 75. They have mostly retired their debt, have no dividends to pay and no buybacks. Their 2006 capital budget is only about $ 500 million in excess of depreciation. They will have net cash of about $ 2 billion (my estimate) at the end of this quarter. They have only about 10,000 employees to pay, vs 100,000 for Intel. Should Intel cut prices by 30 percent and AMD respond , so that their respective ASPs were ~$ 100 and ~ $70, Intel would experience losses and cash drains, while AMD would be about cash neutral and could still make a profit. Further, the cuts would probably do little to stop Intel's market share erosion. A more likely scenario, it seems to me, is that AMD with a far leaner cost structure and (courtesy of Fab36 and Chartered) rapidly expanding production, can aggressively aim at the fat parts of Intel's price curve, notably mobile, and continue to gain market share while increasing ASPs, cash flow, and earnings. Meaningful price cuts by Intel in response to this would be counterproductive.