To: Frank A. Coluccio who wrote (14154 ) 3/15/2006 1:16:39 AM From: tech101 Read Replies (1) | Respond to of 46821 Long Live the Free Web! By Alan Murray Readers Criticize AT&T-BellSouth Deal, Argue in Favor of Internet Neutrality March 11, 2006 While I wasn't able to find a good reason to oppose the AT&T-BellSouth merger in this week's Business column, many readers had more success. Here's Sydney Parlow from Boston, Mass: "There are clearly reasons to oppose the merger. As a now-retired once-partner in NYSE firms, I can say with authority that historically mergers do not serve the general good. Studies done in the past indicate with certainty mergers at this level produce no economic benefits and in time wind up being undone and or relegating the merged companies to a lesser position. The principle beneficiaries are as you indicated the top managers." So take that, Ed Whitacre. Several readers pointed out -- as I did briefly in the column -- that AT&T and BellSouth do currently compete for business accounts, and a merger will reduce that competition. Steve Salop even dug up the following quote from AT&T CEO Mr. Whitacre in a competing newspaper: "Whitacre said the timing of the deal was driven, in part, by concerns associated with Cingular. .... Whitacre said AT&T was preparing to go after BellSouth's biggest business customers, selling bundles of AT&T-branded services that included Cingular products. 'It would have become harder' to buy BellSouth once that effort ramped up in earnest, Whitacre says." The anti-trust folks in Washington will certainly pay some attention to that quote, which seems to acknowledge the merger will reduce competition. But the bulk of email comments focused on my dismissal of the argument that the newly minted principle of "Internet neutrality" meant AT&T should be prohibited from charging Google et al for carrying all their digits. Jared Buckley dredged up memories of actress Lily Tomlin's finest hours to make the case: "'We don't care. We don't have to. We're the phone company.' -Lily Tomlin as Ernestine on 'Saturday Night Live' Perhaps Mr. Whitacre was channeling Ernestine when he unfairly accused Google of getting access to AT&T's network for free. Mr. Whitacre would do well to remember that AT&T receives about 6.9 millions checks per month for that network usage. Even supposing all of those subscribers paid introductory DSL rates, that's still roughly a billion dollars a year. Google's usage of AT&T's network is hardly free. Only a someone with the heart of a monopolist could be outraged at the inability to charge for the same bandwidth twice." The problem, of course is that someone has to pay to build the pipeline. One model, used in many countries, is to have the taxpayer do the job. But that's not going to happen in the U.S., given current budget woes. The other argument is to have the customer pay the whole freight. Economists say that's the most efficient model. But it's a lot to put on the rate payer -- especially at a time when Internet-service providers are making buckets of money. Dave Davis was especially offended by my arguments: "Congratulations, Alan. You must be on AT&T's payroll. Or is it possible that you came up with this logic all by yourself? The Internet exists today because this space has been kept free. Companies like Google, Skype, eBay, Amazon, Vonage and a host of others have found ways to provide returns to shareholders without exacting an Internet toll from their users. Phone and cable companies have not done too badly either. A proven economic model is that the consumer is willing to pay the price for bandwidth in order to obtain the Internet content and communications methods. The consumer should and will decide how much bandwidth they need for their own purposes and will pay accordingly. And guess what? AT&T sells bandwidth. Further, in all telecommunications networks, more than 70% of the cost exists in the local loop. This cost is directly related to the end user and the price for this use belongs with the end user." In fact, I did come up with my arguments without any help from AT&T. But after the column had been turned in, a helpful, but somewhat late, public affairs executive at the company sent me some interesting figures. In 2005, he argued, AT&T spent $5.6 billion on capital expenditures. Google spent $838 million. So who's really bearing the burden of building Internet infrastructure? The best arguments for Net neutrality don't have to do with protecting the Googles of the world, but rather with protecting small, innovative companies that you've never heard of. The real fear is that Google, AT&T, Yahoo and Microsoft all cut some sort of deal that downgrades service dramatically for the also-rans. I'd argue antitrust authorities ought to keep a watchful eye, and make sure that sort of denial of access doesn't happen. But in the meantime, AT&T, Verizon and Comcast need to be allowed to innovate, too, in order to raise the money needed to build the broadband network. Write to Alan Murray at business@wsj.com