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Biotech / Medical : momo-T/FIF -- Ignore unavailable to you. Want to Upgrade?


To: zeta1961 who wrote (4255)4/8/2006 3:53:58 PM
From: nigel bates  Read Replies (1) | Respond to of 12215
 
>>members of the Starbucks tribe had a desire to stand out as individuals.<<

So they patronize a chain as ubiquitous as McDonalds ??



To: zeta1961 who wrote (4255)4/9/2006 8:32:32 AM
From: DewDiligence_on_SI  Read Replies (1) | Respond to of 12215
 
The funniest part of Dunkin article (IMO) was this:

>>
Early research showed consumers wanted nicer stores, but revealed a potential problem: the loyal Dunkin' tribe was bewildered and turned off by the atmosphere at Starbucks. They groused that crowds of laptop users made it difficult to find a seat, Dunkin' says. They didn't like Starbucks' tall, grande, and venti lingo for small, medium and large coffees. And, Dunkin' says, they couldn't understand why anyone would pay as much as $4 for a cup of coffee.

"It was almost as though they were a group of Martians talking about a group of Earthlings," says Justin Holloway, an executive vice president at Hill, Holliday, Connors, Cosmopulos Inc., the advertising agency that helped Dunkin' with its research. One customer told researchers that lingering in a Starbucks felt like “celebrating Christmas with people you don't know.”
<<

p.s. I shorted SBUX, which is near an all-time high, recently.



To: zeta1961 who wrote (4255)4/9/2006 10:42:51 AM
From: Biotech Jim  Read Replies (4) | Respond to of 12215
 
Zeta- Thanks for posting that and your Charbucks joke. IMO hard to beat the charred SBUX French Roast! The joke on the East Coast regards directions to get to a place wherein one says take a left at the Dunkin Donuts. Heck, they are all over the place so one could easily get lost. I would submit that these companies cater to different groups, and I continue to be amazed at the long drive-up lines at Dunkin, and those that 'hang out' at the BUX.

BJ